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Decographic Wins 2017 Packaging Design Awards

[fa icon="calendar'] February 20, 2018 / by Daniela Belevan posted in Graphic Design, Business, awards, decographic

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Another year, another win! The winners for the 55th Anniversary American Package Design Awards have been announced, and DecoGraphic is proud to be one of the 15% of the agencies selected as winners. Each year, Graphic Design USA honors thousands of creative professionals in the design, web and packaging industry where thousands of professionals in advertising agencies and graphic design firms are recognized for their work in print, packaging, interactive and motion pictures. For over five decades, GDUSA highlights some of the world's best package designs, including the winning pieces by DecoGraphic for Carnival Entertainment and Global Food USA.

 

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How to Optimize Videos for YouTube Search

[fa icon="calendar'] February 9, 2018 / by Fabrizio Colombi posted in video marketing, YOUTUBE

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By now, you should know that a good marketing technique to bring your audience to your product is video. No matter the strategy, optimizing always involves relevant content. But how do you make sure you're uploading videos that your target market is searching for? Check out these tips on how to optimize videos for YouTube search. 

 

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How to Get More Likes on Facebook For Business

[fa icon="calendar'] February 5, 2018 / by Fabrizio Colombi posted in Digital Marketing, Facebook Marketing, Facebook, social media tips, social media

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A huge part of the global population is made up of people who feel technologically empowered and have easy access to pretty much anything. Most people have set up at least one social media account between all the platforms that are already out there. Facebook is one of the strongest media outlets we have right now, with more than a billion users who also share, like, and post interest by what some can estimate in the trillions. In order to stand out in Facebook, you need those likes to boom in the thousands and hopefully millions.

 

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Amazon's Alexa Will Soon Have Ads

[fa icon="calendar'] January 31, 2018 / by Daniela Belevan posted in voice, amazon

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Alexa has now become Amazon’s biggest innovation to date. As of 2017, she has overtaken the smart speaker market share by 71.3% and has shipped out 24 million devices globally. It is scary how Alexa has taken the technology market by storm. Amazon has acknowledged their success with their product and aims to integrate advertising. So get ready, because soon Amazon's Alexa will have ads.

 

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A Full Guide to Account Based Marketing

[fa icon="calendar'] January 30, 2018 / by Fabrizio Colombi posted in account based marketing

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Account based marketing, or ABM, is a type of strategic business marketing. In this setting, an organization takes a customer's account and treats them like it's their own market. ABM is typically done using enterprise-level sales and is very relevant to B2B efforts. ABM is useful for companies that have multiple buyers or stakeholders because part of the goal is to address the needs of the company by connecting or communicating with all of the stakeholders. This is also a good reason why ABM works well in a B2B setting. Often times, you'll need to work with more than five stakeholders. 

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