A huge part of the global population is made up of people who feel technologically empowered and have easy access to pretty much anything. Most people have set up at least one social media account between all the platforms that are already out there. Facebook is one of the strongest media outlets we have right now, with more than a billion users who also share, like, and post interest by what some can estimate in the trillions. In order to stand out in Facebook, you need those likes to boom in the thousands and hopefully millions.
This means that you need to have a plan of attack as to how to draw in those likes. The success is in the quality of the content you share, like, or even post. This means making sure your readers love your content by providing excellent value for your brand. Check out some tips on how to get more likes on Facebook for business.
The Facebook Marketing Blueprint
Before you start posting or sharing relevant content, organize first what steps you’re going to take to overtake the competition. This creates a consistent brand with your audience rather than making them feel in the dark. That’s the biggest factor here too. The audience themselves will be your road to success. The important thing is to define your target audience. What type of people do you want to cater too? This will help you decide the right setup and style rather than trying to reach all the billions of users at once.
They say keep your friends close but keep your enemies closer. Your primary goals here is to stand above the rest and know your competition. Learn how to keep up with your competitors, who they are, why they’re successful, how they reached that success and what you can do to be better. They can also be a model of example for your own page so you can learn from their mistakes and estimate the number of likes they can possibly accumulate in a given time.
Laslty, set your goals for your page. Your ultimate goal is to have a highly successful social media platform, but everything starts with baby steps. You should set quarterly or simple attainable short goals to help you build your medium. These short goals may not seem a lot at first glance but this is what drives you to reach for that final goal in the long run.
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The Face That Launched A Thousand Ships
We know you may have already setup your Facebook page but if you want to gain those likes, you need a page that will catch everyone’s attention. Your profile has a lot of components, but you have to make sure each one is utilized to its full potential.
So where do you start when you have so many parts to consider? You can start with the about section. This will give the audience a basic information on what your company is all about. This is also where you can provide important business information, such as your contact information. All of this helps with the validity of your page and draws in more audience to it. Next would be the face of your page, or what we call the profile photo. Before your audience even reads your posts or visits your page, they have already subconsciously been drawn in by your photo. This is what most people will look at first when they see your page.
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Inside Job
Not a lot of people know this but Facebook is actually very user-friendly if you know how to properly use it. Over the years, Facebook has evolved so they can keep fighting to be the best social media platform out there. They know that they need their audience and tries to be as audience-based as possible. There are a lot of tools available within Facebook itself.
Facebook Live is one the most recent notable feature they added, mainly for gaming livestreams and regular calling. Facebook has integrated this feature and made it their own through feed posts that create a more personal and real-time touch.
Facebook Insight is one of the most underrated features they have. It tracks who your audience is and gives you a clear image of how many fans you have at the moment. It also analyzes your post that has highest reach and engagement. This helps you assess which areas you can still improve on and help you learn from your mistakes. This will ultimately guide you to better quality content that your audience will enjoy which will lead to more likes.
