The Millennial and Gen Z Markets: Why You Should Pay Attention
Daniela Belevan
April 21, 2024
The millennial and Gen Z demographics represent a massive consumer market that every business should be trying to capture. According to the Pew Research Center, millennials (born between 1981 and 1996) number over 72 million, while Gen Z (born between 1997 and 2012) is over 67 million strong. Together, these two generations make up a huge portion of the buying power in today's economy.
Read more
