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The last two years has been pretty tough for every one of us. In the business world, the pandemic also made a significant difference. The pandemic has uprooted most aspects of normalcy that we know, from how we dine to the way children are learning. It also changed the way we, as humans,, relate to ...

SEO trends are hard to track because it is always moving. From algorithm updates to evolving innovation – it can feel like the goal post is always moving. Even though the goal of SEO remains the same, the tactics for getting there will look different from year to year.

TikTok is a favorable app for businesses that want to get their solutions in front of more people because it is a platform with high engagement and growth potential. This is because 49% of its users seek and discover something new on the app each month. TikTok’s highly personalized algorithm deliver...

Buyer personas are semi-fictional representations of your ideal customers backed with data and research. They help you focus your time on qualified prospects, guide product development to suit the needs of your target customers, and align all work across the organization. The result of this is attra...