Blog

We already know that AI is making major changes to the digital marketing space. Chatbots and other virtual assistants generating content that enhances user experience are just some of the AI technology available in the market today. It may seem difficult to predict the future, but for AI, it is easy...

Producing content for marketing purposes is important. However, you need to have a specific reason why you are making content. Is it for the sake of just publishing content or is it to attract customers and close sales?

Before, video marketing was considered an expensive way of advertising. Now, 92% of marketers are declaring that video is a significant part of their marketing activities. The question now is: what kind of video marketing trends have evolved with this change?

Customer experience, or commonly known as CX, is the customer’s overall sentiment of every interaction they have with a certain company. This evaluation runs parallel to the inbound marketing approach, beginning with the first point of contact with the customer and ending with the designated feedbac...