FIFA is a corporate gold mine, especially during its World Cup matches. It’s one of the most watched and followed sport with millions of fans around the world cheering for their team to win it all. The fact is that goods like memorabilia and sporting products related to FIFA become wildly sought after at those crucial moments. This is the best time to boost your sales and gain potential fresh clients. Read our blog to learn some of the best marketing strategies to use during these times.

Fire Sales

This is the most important time to risk product sales. Most sport-related goods will have an increased interest to customers. Be aware that what you should put on sale should be what makes you the most profits. This means identifying the way you should take the sale. You can ride the wave of an avid soccer fans and opt to offer discounts to all you soccer-related goods or services, or be more controlled like an online store discount. It’s all up to you as to which would be the most profitable sale you can get.

Social Media

The best way to get your brand out while also sticking to FIFA fans is to make social media visual content fun. This will help boost followings and make them happy at the same time too. The most important factor is to determine how many of them really are soccer fans because you can use this to your advantage. Remember that it's okay to be fun on social media, so maybe you could set up contests like guessing the winner of each match and offering different prizes for each one. The aim here is to let followers and fans be engaged with you as much as possible. The happier the followers are, the more willing will they be invested into your brand.

FIFA Fans

Be a FIFA fan yourself and update your followers and customers about information regarding the World Cup. This means keeping track of the scores, the team standings and even the status of injuries. This establishes you as a forefront entity in the sporting world while moving forward. This also means investing in time and effort to create store flyers, website pages and even social media profile related to the World Cup.