Barely a month ago, Google recently launched its new search algorithm that promises to reward websites that are mobile ready. This means, better standing for those whose websites have flexible codes and are mobile-ready - perfect for the world that is always on the go and could only access the internet through their mobile devices. The algorithm shift also meant certain disadvantages for those who did not conform to the demands on the new algorithm in terms of site flexibility and access.
However, mobilegeddon wasn’t the only time Google had changed its algorithm. In fact, the Google we know today wasn't like it is today back in the late 90s and early 2000s. Back then, so-called SEO gurus would often stuff keywords in their website and their content without much consideration on the value just as long as their website ranks high enough to place in the results. Sometimes, it is not just keyword vomit, it would also be in the form of inbound links. But then, Google decided to bring forth its A-game and changed its algorithm so that relevant and quality results would be given to its searchers hence why they fix their algorithms from time to time.
Let’s trek through memory lane on how Google found itself in this current predicament as we try to understand further on why Mobilegeddon is here to stay.
All of these started in February 2003 when Google began improving its search algorithm starting off with placing importance on the quality of backlinks. This was then followed by their crackdown on links that are found in co-owned domains as well as hidden domains and links in April of the same year. By the time June and July had rolled in, Google had made improvements in their index infrastructure and by November they had done crackdowns on those who have been doing keyword stuffing and other black hat SEO tactics. This crackdown eventually expanded to meta-tag stuffing and invisible texts by January 2004, suspicious links on February 2005, and different types of links such as paid and reciprocal links and link farms on October 2005.
2005 also saw another improvement when Google made searches more personalized as it released an algorithm where it takes into account a user’s search history. It was also in this year that Google integrated its map data with Local Business Center data.
Searches were further improved in 2007 as the search engine now integrated other categories such as News, Video, Images and Local. As 2009 rolled in, two big things made a breakthrough in the search engine’s history. One of these found big businesses were beginning to find profit in these improved boost in search results and real-time search, in the form of live feeds, was incorporated in the search engine thanks to the emergence of social media sites such a Twitter.
2010 found users bid Google Local farewell as it was replaced with Google Places with improvements in terms of local search results. In the same year, Google found itself in another crackdown, this time for websites with low-quality pages who are cashing in from long-tail keyword searches. Another crackdown for black hat SEO tactics was done on April 2012 and for domains with search terms in their URLs in September. The same year, Google added a new feature in their search results, that is adding relevant facts and images to users’ traditional search results.
Full-questions searched became valid search engine terms as of August 2013, where Google configured its algorithm to provide users’ quality search results when they use such approach.
In 2014, the world was shocked about how everything became compromised in the internet due to Bleedheart. Thus Google responded by giving a boost in websites that provide security to their users. In addition, websites that add encryption to their domains are given a boost in their rankings.
Now that one would look back, Google has gone a long way from being a simple search engine as the new millennium rolled in. Given that it constantly updates and revises itself as time passes, no wonder mobilegeddon is highly relevant.
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