The Top 5 Web Trends of 2015

Infographics News

The year just barely got past its one month mark and we’re already seeing rising trends. Given that you have to start fresh this year for your website, we have provided you the top 5 web trends that you could make use for your own websites to help increase sales.

The first trend detected for the year 2015 is the increase in mobile focus. Why is this important? One averages, around 2 and a half hours are spent by Americans on their mobiles phones on a daily basis. According to a survey conducted by Google, around 48% of users said that if a website did not run smooth on their mobile phones, it makes them feel that the company does not care about their business growth. 57% of these will not recommend a business if their website would not run, does not look good, is not mobile-compatible or even if it doesn’t open on their mobile devices. If you’re not still convinced, you should know that 67% of these consumers said that they will purchase a product on business with mobile friendly websites and 85% of these believe that a good business website should be as good as or better than the desktop version.

In relation to that, the second trend one should look out for is interactive scrolling. When it comes to that attention is looked into parallax scrolling which is a term originally used in 2D video games to make the background move slower than the foreground. Though parallax scrolling is difficult to achieve it is something worthwhile to invest on as it is highly eye-catching to website visitors. Another way to haul in potential customers is to provide your website infinite scrolling. This option helps lessen the load of website loading by allowing it to load its content bit by bit.

Third web trend that one should consider is a flat design for your website. As much as one would see it as boring, in fact, it is the exact opposite. Flat website designs open features crisp edges, eye-catching colors and an overall clean look that appeals to several target audiences. It also loads easier as it refrains from making use of 3D images.

The fourth web trend that one should consider for their website is the use of a single web page. Why? It condenses all the needed information into just one page making it highly convenient in terms of accessibility, easy navigation and fast website loading for your visiting client. This is highly important because the faster you are able to present and communicate your brand to clients the better their response would be.

Finally, the fifth web trend that will surely boost your sales on line is simple layouts. Never underestimate the power of a good but simple layout. This is because despite its simplicity it makes navigation easier thus boosting the client experience and creating a faster call to action.

Clean but simple layouts often depend on high quality photos. This is because 67% of consumers find it important to base their decision on high quality product photos wherein 40% of these would engage in websites that would make use of high quality, professional photos. Aside from that typography is also important as it helps create a tone and mood to your website.


Daniela Belevan

Written by Daniela Belevan

Daniela Belevan is the Marketing Director at DecoGraphic, managing and implementing inbound marketing strategies. When she’s not at Deco uploading blogs or optimizing client’s websites, you can find her lifting (or attempting to lift) heavy at CrossFit.


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