--- title: The Value of Video Content Creation description: Video-on-demand will increase threshold. Is this the future of content marketing? Learn about video marketing and the value of video content creation image: http://blog.decographic.net/hubfs/videoproduction.png --- [![25 anniversary decographic 1](https://blog.decographic.net/hs-fs/hubfs/25%20anniversary%20decographic%201.png?width=2114&height=661&name=25%20anniversary%20decographic%201.png "25 anniversary decographic 1")](https://decographic.net) - OUR SERVICES Show submenu for OUR SERVICES - [Digital Marketing](https://decographic.net/digital-marketing) - [Graphic Design](https://decographic.net/graphic-design) - [Web Design](https://decographic.net/web-design) - [Photography](https://decographic.net/photography) - [Video Production](https://decographic.net/video-production) - [OUR SERVICES](https://decographic.net/expertise) Show submenu for OUR SERVICES - [Digital Marketing](https://decographic.net/digital-marketing) - [Graphic Design](https://decographic.net/graphic-design) - [Web Design](https://decographic.net/web-design) - [Photography](https://decographic.net/photography) - [Video Production](https://decographic.net/video-production) - [WORK](https://decographic.net/showcase) - INDUSTRIES Show submenu for INDUSTRIES - [Healthcare](https://decographic.net/medical-dental) - [Manufacturing](https://decographic.net/industrial-manufacturing) - [Real Estate](https://decographic.net/real-estate) - [Travel & Hospitality](https://decographic.net/travel-hospitality) - CASE STUDIES Show submenu for CASE STUDIES - [KOMORI USA](https://decographic.net/komori-case-study) - [MBO AMERICA](https://decographic.net/mbo-case-study) - [SOUTHEAST COMPUTER SOLUTIONS](https://decographic.net/case-study-southeast) - [ABOUT](https://decographic.net/about-us) - [CLIENTS](https://decographic.net/customer-testimonials) - [BLOG](https://blog.decographic.net) - [CONTACT](https://decographic.net/contact) - OUR SERVICES Show submenu for OUR SERVICES - [Digital Marketing](https://decographic.net/digital-marketing) - [Graphic Design](https://decographic.net/graphic-design) - [Web Design](https://decographic.net/web-design) - [Photography](https://decographic.net/photography) - [Video Production](https://decographic.net/video-production) - [OUR SERVICES](https://decographic.net/expertise) Show submenu for OUR SERVICES - [Digital Marketing](https://decographic.net/digital-marketing) - [Graphic Design](https://decographic.net/graphic-design) - [Web Design](https://decographic.net/web-design) - [Photography](https://decographic.net/photography) - [Video Production](https://decographic.net/video-production) - [WORK](https://decographic.net/showcase) - INDUSTRIES Show submenu for INDUSTRIES - [Healthcare](https://decographic.net/medical-dental) - [Manufacturing](https://decographic.net/industrial-manufacturing) - [Real Estate](https://decographic.net/real-estate) - [Travel & Hospitality](https://decographic.net/travel-hospitality) - CASE STUDIES Show submenu for CASE STUDIES - [KOMORI USA](https://decographic.net/komori-case-study) - [MBO AMERICA](https://decographic.net/mbo-case-study) - [SOUTHEAST COMPUTER SOLUTIONS](https://decographic.net/case-study-southeast) - [ABOUT](https://decographic.net/about-us) - [CLIENTS](https://decographic.net/customer-testimonials) - [BLOG](https://blog.decographic.net) - [CONTACT](https://decographic.net/contact) ###### PHONE [+1-305-594-9166](https://decographic.net/contact) [Let’s Chat](https://decographic.net/contact) ![menu](https://f.hubspotusercontent40.net/hubfs/7479797/menu.png) ![close_24px](https://7479797.fs1.hubspotusercontent-na1.net/hubfs/7479797/close_24px.svg) [video marketing](https://blog.decographic.net/topic/video-marketing) [content marketing](https://blog.decographic.net/topic/content-marketing) # The Value of Video Content Creation [![](https://app.hubspot.com/settings/avatar/5f0a85420e4145ddf4154e0150064796)](https://blog.decographic.net/author/fabrizio-colombi) [Fabrizio Colombi](https://blog.decographic.net/author/fabrizio-colombi) November 13, 2015 ![The Value of Video Content Creation](http://blog.decographic.net/hs-fs/hubfs/videoproduction.png?width=712&name=videoproduction.png "The Value of Video Content Creation")   According to *Cisco*, video will be hitting around 69% of all consumer internet traffic by 2019. Video-on-demand alone will definitely increase threshold. Could this be the future of content marketing? What is the value of video content creation?     Studies show that more than half of the companies are already investing to this medium. A predicted cost that continues to intensify, thus, dominating the strategies of marketing in the near future. It is easy to see why.   **Video is Incomparable** [**The importance of video in 2017**](https://blog.decographic.net/the-importance-of-video-in-2017) is huge! Online video satisfies people with the information and entertainment that they need. *Youtube* receives one billion of unique visitors every month apart from Facebook. Statistics shows that over **[6 billion hours of video are viewed each month on YouTube](https://www.youtube.com/yt/press/statistics.html)** and the number of daily subscriptions every is up three times each year. Video gives you access to all these information. “It’s about highlighting ways that brands can do really compelling, sharable, video content.” said*Jonathan Perelman*, *BuzzFeed’s General Manager of Video & VP Agency Strategy*. By allowing viewers to engage and share the video with others will allow them to extend their time on your website as they interact with your brand. For any type of social media campaign, or any SEO practice, video is in no doubt, the best tool kit in marketing.       [**LEARN MORE:  Why No One is Watching Your Video Content**](https://blog.decographic.net/why-no-one-is-watching-your-video-content)     **Video Is Naturally Likable** People engage with content that is easy to digest, if not it will result in consumers moving away or ignoring the content. Video does this job well. It does not only act as a powerful tool in advertising but it is a great method to keep your consumers interested, well, “engaged”. Besides video being naturally likable, how it builds a deeper connection amplifies what digital marketing provides—engagement. A lot of people are already wired up to something appealing. That is why marketers are challenged to get consumers’ attention by spending more time engaging with them.   **Video Tells Stories** The most prevalent problem by content creators is[** defining and reaching the target audience.**](https://blog.decographic.net/the-importance-of-defining-your-target-audience) Sure, it's easy to say that resorting to social media is a must, but there are a lot of factors that you need to consider as well. For once, you can't force your video down the throats of your prospective audience: they have free will, which means that you have to be able to coax them. **[Video production is the best way of telling what your company is all about](https://decographic.net/video-production/).** Through video, you will be able to discuss your products or services with a detailed presentation. ---   [![New Call-to-action](https://no-cache.hubspot.com/cta/default/1625890/283b2218-a837-4561-aba6-05db1f05e7be.png)](https://cta-redirect.hubspot.com/cta/redirect/1625890/283b2218-a837-4561-aba6-05db1f05e7be)   ###### Popular Post - [What is Guerrilla Marketing? 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Previous Post ###### [How Often Should You Post On Social Media | DecoGraphic](https://blog.decographic.net/how-often-should-you-post-on-social-media) Next Post ###### [Why You Should Consider Inbound Marketing Before Website Redesign](https://blog.decographic.net/why-you-should-consider-inbound-marketing-before-website-redesign) ### Similar Blog Posts [![Why-No-One-is-Watching-Your-Video-Content.jpg](https://blog.decographic.net/hs-fs/hubfs/Why-No-One-is-Watching-Your-Video-Content.jpg?width=352&name=Why-No-One-is-Watching-Your-Video-Content.jpg)](https://blog.decographic.net/why-no-one-is-watching-your-video-content) ##### [Why No One is Watching Your Video Content](https://blog.decographic.net/why-no-one-is-watching-your-video-content) [![man holding camera](https://blog.decographic.net/hs-fs/hubfs/short%20form%20video%20trends%20to%20follow-1.png?width=352&name=short%20form%20video%20trends%20to%20follow-1.png)](https://blog.decographic.net/10-important-short-form-video-trends-to-follow-in-2023) ##### [10 Important Short-Form Video Trends to Follow in 2023](https://blog.decographic.net/10-important-short-form-video-trends-to-follow-in-2023) [![](https://blog.decographic.net/hs-fs/hubfs/Screen%20Shot%202020-11-10%20at%2010.30.35%20AM.png?width=352&name=Screen%20Shot%202020-11-10%20at%2010.30.35%20AM.png)](https://blog.decographic.net/4-key-benefits-of-video-content) ##### [4 Key Benefits of Video Content](https://blog.decographic.net/4-key-benefits-of-video-content) - [WORK](https://decographic.net/showcase) - [EXPERTISE](https://decographic.net/expertise) - [ABOUT](https://decographic.net/about-us) - [CONTACT](https://decographic.net/contact) - [RESOURCES](https://info.decographic.net/decographic-resources-page) [![upcity-best-of-florida-2023](https://blog.decographic.net/hubfs/upcity-best-of-florida-2023.png)](https://makewebbetter-7479797.hs-sites.com/en/austin) [![client-say-we-deliver-on-cluth-decographic](https://blog.decographic.net/hubfs/client-say-we-deliver-on-cluth-decographic.png)](https://makewebbetter-7479797.hs-sites.com/en/austin) **CONTACT US** (305) 594-9166 [info@decographic.net](mailto:info@decographic.net) 8333 NW 53rd St, Suite 450 Doral, FL 33166 **SERVICES** [Digital Marketing](https://decographic.net/) [Web Design](https://decographic.net/web-design) [Video Production](https://decographic.net/video-production) [Graphic Design](https://decographic.net/graphic-design) [Photography](https://decographic.net/photography) **COMPANY** [About](https://decographic.net/about-us) [Blog](https://blog.decographic.net) [Contact Us](https://decographic.net/contact) [Make a Payment](https://decographic.net/make-payment) [Promotional Products](https://decographic.dcpromosite.com) **RESOURCES** [Logo Design Brief](https://decographic.net/creative-logo-design-brief) [Copy Questionnaire](https://decographic.net/copy-questionnaire) [FAQ'S](https://decographic.net/faq) [Make a Payment](https://decographic.net/make-payment) FUN FACT We speak Spanish and Italian - ![spain-flag](https://blog.decographic.net/hs-fs/hubfs/spain-flag.jpg?width=211&height=140&name=spain-flag.jpg) - ![italian-flag](https://blog.decographic.net/hs-fs/hubfs/italian-flag.jpg?width=211&height=140&name=italian-flag.jpg) - - - - - © 2025 Digital Marketing • Graphic Design • Web Development - Decographic. 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