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Why is Having a Call-to-Action Important?

3 minute reading
Why is having a Call-to-Action important? If your CTA buttons are generic or poorly utilized, then you will get very little attention and you will suffer the “Bad CTA” syndrome. Truth is, if you're using 'click here', 'buy now', or 'order now' as your CTA, then it might be time to start switching strategies. Having a strong CTA button on your website will help you increase user interaction as well as achieve other business goals.  
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Digital Marketing Design marketing tips inbound marketing blog

Human Centered Design Keeps Your Business More Customer-Focused

# Design
3 minute reading
  Customers matter, and every business knows this. Without them your business will not prosper. The most successful companies will need to reinvent themselves so that they can understand and serve the increasing customer base. This might be stressful for company’s ability to stay relevant and adapt ...
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The Price That Big Companies Paid For Their Logo

# Design
3 minute reading
  One of the most controversial logos of all time was the London 2012 Olympic logo. But just as fast as it became controversial, people forgot about it right after the olympics were over. But although most the logo wasn't the audience's favorite,  you might be surprised how much creative agencies ch...
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Graphic Design 101: The Power of a Logo

# Design
3 minute reading
  When designing a logo, there are a few things that you need to consider, such as colors, fonts, and shape. Do you know why your logo is important for your business? Keep in mind that the logo of your brand is considered the lifeblood of your business. This is the strongest representation of your c...
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What if Your Design Isn't Human-Centered?

# Design
3 minute reading
  Human-centered design always involves the investigation and study of the problems in our society, the analyzation of knowledge, the user engagement and the testing of solutions. The main focus of this are the actual users, interviews, and observations. One fine example of human-centered design in ...
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