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Human-Centered Design to Make a Difference in Our Community

5 minute reading
  In 1894, John Harvey Kellogg discovered something that will forever change the way people eat their breakfast. Seeking to produce a more digestible breakfast option than baked bread for his brother’s hospital patients, Mr. Kellogg accidentally left a pot of boiled wheat overnight and it became softened. When he decided to roll it out and bake it again, the result was a crispy flake. Mr. Kellogg tried this technique on corn, and over several years of experimentation with different formulas and ...
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Design human centered design design thinking

How do You Explain Design to Others?

# Design
3 minute reading
  Companies like AIGA are always committed to enhance a designer’s leadership, relevance and opportunities for better success. One of the obstacles that comes in finding ways for people outside of the industry is to let them understand how important training, character and experience will be for des...
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Is Design Important in a Marketing Campaign?

# Digital Marketing
2 minute reading
  As people become more aware of how a product or a certain brand captivates the heart of every consumer, agencies find it a challenge to create a campaign. While most of them consider on having an in-depth conceptualization, good content, and world-class design, the latter should be given more atte...
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Graphic Design Using the Design Thinking Process

# Design
3 minute reading
  When designing, it is important to have the design thinking process fresh in your head. In fact, design thinking is always keeping the end user in mind. But why is it important? It creates a cycle that can be repeated until an effective solution or design is created. Design thinking is a process t...
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Why is the Pantone Color of the Year Important?

# Design
3 minute reading
  What is the first thing that your eyes notice when you're shopping? It’s probably all the different color options. You visit the home and kitchen department and all you see are different shades of color. Then you move your way to the clothing department and again, you see another set of shirts and...
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