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What if Your Design Isn't Human-Centered?

3 minute reading
  Human-centered design always involves the investigation and study of the problems in our society, the analyzation of knowledge, the user engagement and the testing of solutions. The main focus of this are the actual users, interviews, and observations. One fine example of human-centered design in action is IDEO.org’s work along with the Global Alliance for Clean Cookstoves. What they focused on mainly is the analyzation of the habits, aspirations as well as the motivations of their main target...
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How do You Explain Design to Others?

# Design
3 minute reading
  Companies like AIGA are always committed to enhance a designer’s leadership, relevance and opportunities for better success. One of the obstacles that comes in finding ways for people outside of the industry is to let them understand how important training, character and experience will be for des...
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Why is the Pantone Color of the Year Important?

# Design
3 minute reading
  What is the first thing that your eyes notice when you're shopping? It’s probably all the different color options. You visit the home and kitchen department and all you see are different shades of color. Then you move your way to the clothing department and again, you see another set of shirts and...
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How to Find the Perfect Design Agency

# Design
3 minute reading
  Digital marketing and graphic design are two basic thing that you really need to work on, for any company to be successful, it should be on your top priority list. Some companies tend to hire talented people to do all of the digital marketing and design work. While this type of method is beneficia...
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