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Buyer personas are semi-fictional representations of your ideal customers based on data and research. Ideally, they will help you focus your time on qualified prospects, guide product development to suit the needs of your target customers, and align all work across your organization. Identifying you...

If you happened to be in a situation where the housing market is booming, you have new clients looking for your expertise and eventually landing into a sale, the last thing in your mind is a messy spreadsheet to track your client’s information. If you want to work seamlessly, you need a life-changin...

The success of the business depends on how it is being marketed. You may be aware that your company needs help with marketing, but you're not sure whether to hire an agency to do the heavy lifting or to hire an in-house marketer. This is a big and major investment that you need to do, and you should...

Defining and knowing your target audience is the first step when branding your business. If you don’t know who your target market is, you might be in big trouble. You may say that you want to target everyone, but this can’t be true because if you are targeting everyone, you’re actually targeting no ...