If you're a web developer you probably know about landing pages. But if you're a business owner, you may not know the importance of a landing page. What actually makes a landing page better than the others? How can you take advantage of this? A lot of good businesses tend to miss out on enhancing or optimizing their landing page and this can affect the traffic of your website. All you need to do is to learn a few tips and tricks so that your landing page will be enhanced and traffic will be increased in no time.