Finding the right client can feel like the one thing that’s holding back your business from massive growth and expansion. Businesses and entrepreneurs are consistently talking about this, feeling like their time is wasted on bad clients. However, when asked, a lot of them are very unclear on whom they are trying to attract, sell to and serve in the first place.
You may also have attempted to have those basic ideal client worksheets and thought you have the solution, but your sales and slow growth depict the opposite thing. Sadly, the sheets cannot justify its effectiveness on your business.
For you to effectively land the right client, you should be able to know exactly what you are looking for. Learn these simple tips to truly understand and find your ideal clients.
Most entrepreneurs focus their attention on finding ideal clients that they often forget to identify their non-clients. Before you try to understand your target customers, you should be able to define who you absolutely do not want to attract. This is to create a targeted marketing message that focuses on your target audience only, and not on everybody else. Remember, if you try to attract everyone, you’ll attract no one.
In order to find your ideal clients, the first step is to understand their world view. Try to understand them on a daily basis to create a marketing strategy that will attract them easily with your product. It is important to have a marketing strategy that focuses on one message. You can’t attract two people with different views with the same marketing message or narrative.
After identifying your client’s view, the next step is to find out what their ultimate desire is. You may need to answer these questions to the best of your ability:
After identifying their biggest desire, it is now time to know their biggest pain. Then, you need to connect each pain point to your offer for them to know that your offer solves their problem. You can do this by running a survey to a large audience or group of people you believe can be your ideal clients. This can give you accurate data that can help you identify their pain points.
Most entrepreneurs tend to establish themselves and market their business on multiple platforms at once. However, to effectively find your ideal clients, it is strategically effective to show up in platforms that they are on. By narrowing your niche, you will be able to cater to their needs with minimal effort and they have higher chances of responding to your marketing efforts.