Festivals are often an effective way to advertise your product or service. In 2016, sponsorship for music-related events totaled to $1.4 billion, giving them the biggest amount ever spent in any other industry. By collaborating festivals and sponsors, they can create events that can help bring communities together, spread awareness for important charities and causes an aid in building a loyal following for their respective brands.
Finding the right client can feel like the one thing that’s holding back your business from massive growth and expansion. Businesses and entrepreneurs are consistently talking about this, feeling like their time is wasted on bad clients. However, when asked, a lot of them are very unclear on whom they are trying to attract, sell to and serve in the first place.
Decographic’s own Vice President of Business Development, Fabrizio Colombi, was recently featured as a subject matter expert in a new survey report from Visual Objects, How to Manage Small Business Website Content.
Email is one of the most basic means of digital communication to date. It has been here since the dawn of the internet and almost everyone has at least one email account. This is why email marketing is still a solid medium to generate leads and convert potential clients to your business. It may not be as versatile or prolific as other marketing mediums out there but it is a tried and tested channel that can still yield a lot of result when done correctly. This is why you should be aware of the best email marketing techniques that can help produce the most leads for your business.
In this era of fast-paced information and digital media based content, videos have become a solid medium to pass on ideas. This is why a lot of businesses and companies are opting to use more videos as a means to promote their products and services. The fact that most people skim through the internet at least once a day means that there's a good chance they can also stumble onto your video adverts. These can help introduce your brands and create interested clients that can become potentially loyal customers. People now live and even work in a fast-paced environment and don’t have the leisure to take time and read through article-long advertisements. This is what created the demand for videos as its any easy format of content, it’s short but direct to the point, and can be viewed and heard on the go. This is why you should understand what videos can do for your business and how it can boost your marketing strategy.
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