Valentine’s Day 2016 is this weekend, and every marketer knows that it is one of the most eagerly awaited days in the year. As you may know, businesses often take the opportunity to find ways on how they can get a good share in the busiest day of the year. After all, the only day dedicated to love is the fourth-largest spending holiday.
If you’re in the type of business that specializes on Valentine’s day knick-knacks and goodies such as chocolates, cards and flowers, it is often wise to have the word “gift” as your website’s keyword if you are to market your products online. The reason behind this is because about 40% of Valentine’s searches makes use of the word gift according to the statistics gathers by Bing Ads Insights Team in their Valentine’s Day Insights report.
Here are some interesting facts that you might want to know, especially if you are determined in improving or increasing your sales for your valentine’s day marketing campaign.
However, not all of these statistics applies to everyone, since not everybody has a significant other to celebrate Valentine’s Day with. Instead, some would prefer a friend’s night out or treat themselves with something nice. This can be a great window of opportunity for you if you want to target a demographic who doesn't have a significant other to be with on this day. After all, about 10% of these happy singles do plan to buy gifts like luxurious spa treatment and apparel for themselves making a great opportunity for you.
So if you want to have a successful Valentine’s Day sale, here are a couple of ways on how you can improve you marketing strategy.
Happy #ValentinesDay!
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