Short-form videos are the trend now. That’s why platforms like TikTok, Instagram Reels, YouTube Shorts, Google, LinkedIn, and Pinterest are expanding their short-form offerings, with brands taking advantage of this opportunity.
Lots of reports also show that short-form video has the highest ROI of any social media marketing strategy and 30% of social media marketers plan to invest in it more than any other trend in 2023. Reports also show that people share videos at twice the rate of any other form of content. 84% of people who have seen the video will be convinced to buy a product or service based on the brand’s video.
And because video content is increasingly becoming an important part of every brand’s content marketing strategy, here are six short-form video trends to look out for this 2023. You may hire a marketing agency in Miami to execute your plans for you. However, if you want to be more hands-on, these trends can also be used.
1. Brand Challenges and Collaborations
These short-form videos first gained popularity through viral content based on dances, songs, and sounds. Brands adapted to it, and now, they can make their own sounds, filters, and challenges to make it go viral. Viral challenges became the most effective social media trend of 2021 and will still be good content this year. The popularity of brand challenges and collaborations is one of the main reasons why TikTok is so successful. It’s also one of the best ways to get your brand in front of a new audience and create high quality content that is both creative and shareable.
2. Live Videos
Another trend that is here to stay is live videos. Live videos are a great way to connect with your audience in real-time and create content that feels more personal and intimate. You can use live videos to give your audience a behind-the-scenes look at your brand, give them exclusive access to events, or answer their questions. Live videos are also a great way to announce new products or services, as well as run live Q&As and tutorials.
3. Interactive Videos
Interactive videos are a great way to engage your audience and make your content more interactive. There are a number of different ways you can make your videos more interactive, but some of the most popular methods include polls, quizzes, and gamification.
Polls are a great way to get your audience’s opinion on something, as well as gauge their reaction to your content. You can use polls to gather data that you can then use to improve your content strategy. Quizzes are also a great way to engage your audience and get them involved in your content. You can use quizzes to test your audience’s knowledge, as well as get them to interact with your brand in a fun and informative way.
Gamification is another great way to make your content more interactive. You can use game mechanics to encourage your audience to engage with your content in a fun and exciting way. By incorporating gamification into your content, you can increase brand loyalty and customer retention.
4. Micro-Videos
Micro-videos are a great way to create bite-sized pieces of content that are easy to consume and share. Micro-videos are typically between 15 and 60 seconds in length and are often used as teasers for longer pieces of content.
Micro-videos are perfect for social media, as they are easy to consume and share. They are also a great way to drive traffic to your website or blog. If you want to increase the reach of your micro-videos, you can use paid advertising to promote them.
5. User-Generated Content (UGC)
Another trend that will continue this year is the use of user-generated content or UGC. This type of content is more authentic because it is made by regular people and not by professional marketers. People are more likely to trust other consumers than brands, so using UGC is a great way to build trust and credibility with your audience.
There are a number of different ways you can use UGC in your marketing strategy. You can use it on social media, in email marketing campaigns, on your website or blog, or even in paid advertising.
6. Personalized Videos
Another video trend that is on the rise is personalized videos. Personalized videos are a great way to connect with your audience on a more personal level. You can use personalized videos to create a more intimate connection with your audience and build loyalty and trust.Personalized videos are created using data that you have about your audience, such as their name, location, or interests. You can then use this data to create a video that is tailored specifically for them. This type of video is more likely to resonate with your audience and offer them value.
7. Influencer Ads
Brands do not rely on celebrities anymore. They have been leveraging influencing marketing for years now. The only difference is the incorporation of short-form video. Brands use influencers to shoot video content and make use of their huge following for a wider reach. Working with influencers ranked #5 in generating the ROI.
8. Product Teasers
This is like the average commercial you see where it lasts between six seconds to 60 seconds, which is the average length of a short-form video. Brands are still taking advantage of this in order to promote their products organically, across preferred platforms. This is also cost-effective because it doesn’t require a large budget, with a huge potential to go viral, building anticipation around the brand. It also creates suspense, getting users to be even more invested in the launch as they wonder what the big reveal is.
9. More Behind-the-Brand Videos
This is because consumers seek out authenticity and transparency in brands. Short-form videos have a shorter time to connect with the audience. Brands started sharing content behind the brand and consumers feel more connected to them. According to one study, 70% of consumers said they felt more connected to brands whose CEO is active on social media platforms.
10. Educational Videos
This year, brands will likely focus on education content using short-form videos. This is very beneficial in reaching out to potential customers as they already have an idea of how to currently handle the products. It is great added-value content because it helps audiences in their day-to-day lives. This will eventually lead to stronger brand loyalty.
These are the 10 short-form video trends to look out for this year!
By incorporating these short-form video trends into your content strategy, you can ensure that your videos are creative, engaging, and informative.
What other trends do you think will be popular in 2023?
Let us know in the comments below!