The Importance of Marketing Strategy Videos

Digital Marketing video marketing


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In this era of fast-paced information and digital media based content, videos have become a solid medium to pass on ideas. This is why a lot of businesses and companies are opting to use more videos as a means to promote their products and services. The fact that most people skim through the internet at least once a day means that there's a good chance they can also stumble onto your video adverts. These can help introduce your brands and create interested clients that can become potentially loyal customers. People now live and even work in a fast-paced environment and don’t have the leisure to take time and read through article-long advertisements. This is what created the demand for videos as its any easy format of content, it’s short but direct to the point, and can be viewed and heard on the go. This is why you should understand what videos can do for your business and how it can boost your marketing strategy.




If you had to choose to either read about something or watch the same content through a comprehensive video, you would most likely choose the video. We are beings that are in tuned to our own senses and the more senses we use, the more we are drawn to it. We are visual creatures and even history and science has proved that we are highly visual learners. This all means that we retain information better with what we see. Videos cannot only attract people better than any other medium, but it can also help them remember your brand better.


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We all have to understand the people’s interest level is what draws them in and convinces them to stay longer. Studies have shown that an average user spends longer time in a website like yours when they can see that there is good quality video content. Written or text content can help get the message across, but it’s not actually that entertaining or enticing compared to videos. We are visual learners and trudging through paragraph after paragraph of text can be monotonous for most people. We have to understand that people crave for entertaining content and videos capture the essence of what they want. This is why creating good video content not only helps you reach your target audience but also create value and higher retention rates for your potential clients.



Social media is a very powerful platform to get the most exposure for your brand especially when content gets viral and people share to everyone. This is why it’s crucial to decide on a medium that can create the best buzz for your content. Videos are not only entertaining for a lot of people but they are also practical as they can provide comprehensive tips, tricks and hacks to wide variety of topics.




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Daniela Belevan

Written by Daniela Belevan

Daniela Belevan is the Marketing Director at DecoGraphic, managing and implementing inbound marketing strategies. When she’s not at Deco uploading blogs or optimizing client’s websites, you can find her lifting (or attempting to lift) heavy at CrossFit.


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