One of the biggest problems of every social media marketer and content manager is the frequency of posting and when it should be done. You can’t blame them for that kind of thought because social media is extremely fast-paced. However, they also have to take into account the fine line between how much should be posted and how much could be posted in order to avoid what we call ‘spamming’. So, how often should you post on social media?
Fortunately, this is where social media statistics come in and the most effective ones are often specific to a certain industry type. For this guide, we’ll take into consideration three (3) major markets:
Why real estate? It is because this industry is the one that posts the most on social media websites. It makes sense because of the constant flux in the market. So here are a few things that you should take note of from this market.
Most of the time, their social media is filled with posts dedicated to PR, social media, and marketing consultation. It's because of such volume of topics, that it is not a question of why they are ranked second, right after real estate. So what strategies can be found in this industry’s social media?
This type of industry has a lower volume of posts compared to the other two industries. However, their social media activity is still a significant factor because they make use of social media as a gateway for longer content. For example, you have an article that cannot be done in the limited word count of Twitter, however, you still want people to read. Posting the link along with a short blurb or title helps redirect interested clients to your website. Also, this help improves the website’s traffic.
We know that social media can be confusing and overwhelming. This is why we've created a Social Media Editorial Template to help you keep yourself organized with your social media content. Remember that your editorial calendar should include the following: