Every content marketer should know that one of the most important items to consider in quality content are images or your visuals. This is because today’s target market is engaged more easily when there are related visuals included with the written content. Not only do these visuals allow you to become more creative, they also help create a sense of personality for your brand as well as setting you apart from other brands.
However, one should also know that certain visual content does not go well with certain social media sites. Even if social media is one of the most powerful tools when it comes to business branding and promotion, efforts are still in vain if you fail to bring the message across.
So now, the biggest question is how to make social media visual content fun. Unfortunately, there is not definite answer to that but this is where creativity and out of the box thinking comes into play.
Here are some tips for you to consider.
Tip # 1: Don’t have time to make new designs for every single social media site? Optimize!
We all know that deadlines are hard to beat so that’s why one of the best options to consider is optimization. If you have been paying close attention, different websites require different dimensions for images and this is something every good social media manager and content manager should be conscious about. There’s nothing great about a pixelated or unclear graphic after all.
Tip # 2: Plan your next move
Planning puts you two steps ahead of the game and even more if you are in charge of a lot of social media websites for a company. Create a scheme on how many times you will need to post to a specific website every day and make a schedule. Not only will this help you deal with the workload, but it makes you even more visible to your projected audience. Furthermore, planning ahead helps prevent burnouts.
Tip # 3: Be consistent with your design
What consumers look for in posts are consistency of design. This gives them a sense of branding where they can easily identify with a product or a company. This would include color schemes, layout, fonts and styling, just to name some. Furthermore, design consistency is a big time saver for those with tight-knit posting schedules.
Tip # 4: Don’t scrimp on eye-catching photographs
Social media is not just an avenue for socialization, but it is also a place where people can look at great photos that can easily make their day. Why not take advantage of that? After all, a picture says a thousand words. Use photographs as a casual break from your content posting as well as to serve as hook for your viewers.
Tip # 5: Don’t forget your funny bone
Laughter is the best medicine, they say, and a great way of attracting an audience. Not only will it make your target market’s day, but it also boosts the shareability of your visual. Being light-hearted from time to time is not a crime and your viewers will surely appreciate you for that.
Have you ever wondered which social media content is the most popular? And during which months?
Check out this infographic that we put together to help you plan your next social media campaign effectively:
To wrap it all up, social media content is essential in your marketing strategy, and visuals go hand in hand with it. But social media is not the only tool you should be on the lookout for.
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