Social media platforms aren’t just pure public display of entertainments and news anymore. It is now one of the most convenient and fastest ways to connect and reach people around the globe. Business owners are making sales in two folds through social media advertisements. As time evolves, more and more people are engaging in online businesses and marketing because of the fact that millions of people are audiences of these social media channels – which means, a wide rage of target market are here 24/7.
Every year, we aren’t just getting into another set of 365 days. With a new year, always comes a new trend – may it be a new hairstyle, a different fashion trend, a whole new look, or a ew way to capture your target market’s attention. This new year, what social media trends do you think brands should watch out for? Here are some!
Put a human face to your brand.
Most businesses are known for their names and logos and very few are familiar with the people or person behind the product. As audiences, they want to feel secured with the products they buy and on the business they communicate with and one thing to do that is to put up a real, human face to a brand. In doing so, customers will more likely to trust and believe that your business is a legally operating one. There are a lot of ways in humanizing a business but one popular trend is promoting the personal brand of the owner through guest blogging, podcasts, and webinars.
Rebuilding trust in social media platforms.
It is now a challenge for business owners to market their businesses in social media because trolls and fake news have been circulating all around these media channels. In 2019, it is very important to rebuild the public’s trust in social media platforms and marketers can start by creating ads that connects to their audience. The businesses that exhibit family values – they are examples of brands that present authentic and meaningful connections to their audience. Brands have to assure their audience that the information carried by their products is honest and consistent. It is also equally important that brands avoid battering a platform with targeted ads that overwhelm their viewers.
Influencers continue to grow their communities.
Influencers are the most followed people in social media with over a thousand to a million followers (but they aren’t necessarily celebrities). They are considered to be the most effective sales people because of the trust they have built in their followers making their audience trust any product they advertise.
Influencer marketing draws viewers and eventually potential customers because they somehow promote personal branding. They are the face of the product they are representing and that makes it more appealing to the marketers’ target market.
Know your platforms.
You can’t just create an ad and then deploy it to all social media platforms. People use different kinds of social media apps and not everyone uses the same platforms. Users vary according to their interests, their preferences, their generation and so many other aspects. Brands should gather this information to identify the platforms where they should focus the majority of their marketing efforts. Doing so will direct the marketers to the right and more appropriate target market.
Social media is about storytelling
People engaged in social media knows well that these platforms are means of communicating feelings of rage, joys, opinions, stories of love, successes and struggles. Most, if not all, have made their lives an open book through their social media posts, real-time videos, and news feed updates. Every now and then, these platforms are creating new ways on how people can tell their stories. This gives brands an opportunity to create ads that are more relatable in the form of human stories and experiences. Storytelling makes a viewer connect to a brand in a more personal level but it will require them to convey these stories in a very creative way – creative enough to hold the audience’s attention up to the end.