How Does Tik Tok Algorithm Work and How Can Your Business Use It?

tik tok



TikTok is a favorable app for businesses that want to get their solutions in front of more people because it is a platform with high engagement and growth potential. This is because 49% of its users seek and discover something new on the app each month. TikTok’s highly personalized algorithm delivers relevant content to users through the For You Page feed, keeping users engaged.



TikTok is known for revamping the outdated linear sales process and is focusing on driving growth at scale. It is called the “infinite loop” because rather than a sales funnel with a defined start and endpoint, TikTok users enter, exit, and re-enter the buyer’s journey at the stage that best matches their needs and wants.

The massive success of TikTok is identified with its user’s lead, building around their behavior, and providing them with the right content based on which stage they are at in the customer journey.


Why do Brands Need to be on TikTok?

Brands are aware that entering a new social platform can be a lot of work. It was also known that brands have been hesitant to adopt TikTok into their existing social strategy. However, if you look at the numbers, there is potential in this app.


Here are the top TikTok statistics brands need to know:

1. Monthly active users: There are 1 billion monthly active users on TikTok

2. App Installs: TikTok has been downloaded 3 billion times and had the most non-game app installs for 6 months last 2021, achieving 383 million downloads from January to June of 2021 alone.

3. Competition: In 2021, TikTok was ranked 7th in the social media apps category. It surpassed Pinterest, Twitter, Snapchat, and Reddit for the monthly active users even though it was just launched in 2016.

4. Engagement Rate: TikTok has been recognized as the top social media platform for engagement because they have a session duration of 10.85 minutes. It surpassed Pinterest at the second spot, with 5.06 minutes.

5. Growth rate: In the US alone, TikTok had a 787.86% user growth rate and a 1157.76% increase in its user base worldwide.

6. Influencer earnings: TikTok influencers and creators can earn as much as $5 million a year if they have up to 100 million followers. The most popular categories for influencer content are beauty, fitness, dance, pranks, and entertainment.


With the rapid growth of this social media app, it allows users to reach more people based on how they interact with your content. TikTok’s niche communities provide a place for everyone to connect, and new communities are continually emerging as more people join the app.


How TikTok Algorithm Works in 2022?

If you decide to use TikTok for your business, you need to understand that one of the key ranking signals on this platform is video completion. Each time a user watches a video in full, that video will be more likely to be suggested to other users’ feeds.

Another major influence worth noting in the TikTok algorithm is hashtags and user-viewing habits. TikTok will take note of the type of videos a user watches and the type of niche communities they are coming from. It will then suggest similar videos to you based on your content consumption.

Incorporating the latest platform trends into a brand’s marketing strategy can help them to effectively engage, educate, and sustain their audience seamlessly into the TikTok community. If you don’t know where to start, you may look for digital agencies that can help you build your own reach on TikTok.





We're Now Your Friendly TikTok Agency!

Diversify your channel mix with TikTok ads.

Are you looking to grow your business in specific age groups or specific interests? TikTok is taking over as one of the main social media platforms and it might just be the right place for your brand or product. 




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Fabrizio Colombi

Written by Fabrizio Colombi

Fabrizio serves as a Senior Consultant at Decographic. He's been with our team since 2008.


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