TikTok is a favorable app for businesses that want to get their solutions in front of more people because it is a platform with high engagement and growth potential. This is because 49% of its users seek and discover something new on the app each month. TikTok’s highly personalized algorithm delivers relevant content to users through the For You Page feed, keeping users engaged.
TikTok is known for revamping the outdated linear sales process and is focusing on driving growth at scale. It is called the “infinite loop” because rather than a sales funnel with a defined start and endpoint, TikTok users enter, exit, and re-enter the buyer’s journey at the stage that best matches their needs and wants.
The massive success of TikTok is identified with its user’s lead, building around their behavior, and providing them with the right content based on which stage they are at in the customer journey.
Why do Brands Need to be on TikTok?
Brands are aware that entering a new social platform can be a lot of work. It was also known that brands have been hesitant to adopt TikTok into their existing social strategy. However, if you look at the numbers, there is potential in this app.
Here are the top TikTok statistics brands need to know:
With the rapid growth of this social media app, it allows users to reach more people based on how they interact with your content. TikTok’s niche communities provide a place for everyone to connect, and new communities are continually emerging as more people join the app.
How TikTok Algorithm Works in 2022?
If you decide to use TikTok for your business, you need to understand that one of the key ranking signals on this platform is video completion. Each time a user watches a video in full, that video will be more likely to be suggested to other users’ feeds.
Another major influence worth noting in the TikTok algorithm is hashtags and user-viewing habits. TikTok will take note of the type of videos a user watches and the type of niche communities they are coming from. It will then suggest similar videos to you based on your content consumption.
Incorporating the latest platform trends into a brand’s marketing strategy can help them to effectively engage, educate, and sustain their audience seamlessly into the TikTok community. If you don’t know where to start, you may look for digital agencies that can help you build your own reach on TikTok.
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Are you looking to grow your business in specific age groups or specific interests? TikTok is taking over as one of the main social media platforms and it might just be the right place for your brand or product.