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We are at the peak of the social media era and almost everyone already has an account on at least one of many social media platforms out there. It’s a trend that will expectedly keep developing and expanding in response to the demands of the digital era. This is why you should have an effective social media strategy when achieving your brand’s marketing success. The challenge here is that it could take a lot of time and effort to even actually create a compelling strategy. This is the kind of time and effort that could be applied to something more beneficial to your brand. This is the reason a lot of developers have create a wide variety of artificial user-friendly apps and tools that could greatly develop on how we use social media for marketing. You should know what the best AI tools are to integrate into your social media strategy.

It's the new year, and if your brand didn’t reach what you expected it to be or that it was an unexpected success and now you want to ride that momentum into the next year. The social media landscape is still at its peak performance and it continues to evolve and adapt as people’s preferences also change with time. A new year means new trends to meet and possibly even new internet algorithms to tackle. You may not be able to accurately predict what 2020 will bring, but you can still be ready for it by at least avoiding these social media mistakes in 2020.

Most of us are using keywords when making internet searches. With “visual search”, we will be using images instead of words. When we say “images”, it is far different from typing a keyword on google search bar than clicking the “Images” tab to get picture results. “Visual search” literally starts with a picture and uses networks to identify what is in it, taking into consideration its shape, color, and size. The searcher is then served with the closest picture there is and sometimes, you’d get an exact object being searched. As technology evolves, visual search might just be the next big thing on your digital marketing strategy.

The digital market is now at its peak production, with content being published daily at an impressive rate. Back then, content was being formed at a slow and steady pace. But now, we move in a fast-paced world with people that have a significantly short attention span. In order to cope up with the demand of the masses, content creators increase the quantity of their content in order to just get the attention of their audience. It has even come to a point where there is too much content to even let anyone consume enough of it to make a proper understanding as to what is being actually shown to them. With how much unwanted clutter of content there is, the challenge is how can you create quality content while also making sure that the right audience reaches it. This is why you should be aware of the latest trends in marketing and which ones should you be pursuing.

As a digital marketer, you want what’s best for your company and brand, but you also know that it can be a challenge  sometimes. You plan with you team on how can you attract people to your website and you keep asking yourself how you can drive traffic to your website. This is a struggle most marketers are facing right now even with all the new assistance that modern software, apps and features can offer. It may seem like an uphill battle but some successful brands have already proven it can be done. This is why you should also know the best ways to best direct traffic to your website.