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How to Identify Your Core Marketing Message

# Digital Marketing
3 minute reading
  A good marketing strategy is important in any business. As a business owner, you should know how important it is to create a compelling marketing strategy. You should be able to align with your audiences’ needs and interests, and know the right channels to use to accomplish this. A good marketing ...
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A Local SEO Guide to Boost Your Business in 2021

# Google
3 minute reading
  According to Google, 46% of all searches are looking for local information. For small businesses, it is important to establish an online presence. Without it, you will be missing out on potential customers who are ready to shop in your area. If you want your business to stay relevant, you should l...
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How to Create the Best Buyer Persona in 2021

# Digital Marketing
3 minute reading
Buyer personas are semi-fictional representations of your ideal customers based on data and research. Ideally, they will help you focus your time on qualified prospects, guide product development to suit the needs of your target customers, and align all work across your organization. Identifying you...
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