How to Create the Best Buyer Persona in 2021
3 minute reading

Buyer personas are semi-fictional representations of your ideal customers based on data and research. Ideally, they will help you focus your time on qualified prospects, guide product development to suit the needs of your target customers, and align all work across your organization. Identifying your buyer persona will attract high-value visitors, help you generate more leads, and attract customers to your business who will most likely become your loyal customers. It will also allow you to drive...
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