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What every brand wants is to stand out from all its competitors and be a successfully thriving business. The best way to gain exposure nowadays is through social media, and the most used platform to date is Facebook. It’s a tried and tested social outlet that has stood against time and continues to evolve just to keep up with its audience’s need and preferences. This is important especially when setting your brand’s goals of either engagement or conversion. You need your audience base to be inclined to take action after just seeing your Facebook post. These actions are what essentially creates revenue for them. This is why you need a high conversion rate for most of your Facebook posts. A lot of public Facebook posts will often have something in common.  You should be aware of the best high conversion factors and consider what could be the best fit for your brand.

Social Media nowadays is the best platform to express and share your ideas, thoughts and creations. It is also a way for people who are far from each other to connect with other people. It’s an excellent way to gain the right exposure, especially if you’re a business brand or influential figure. It may come easy to create a post, share a photo or even stream a video. But there's actually a strategy to the exact time you should actually post the most and be highly active online. Those peak hours are exactly when your target audience is most likely to see and engage with your brand of content. A thought-out post can lead to a lot of online traffic with more likes, comments and shares. This is why you should be aware of the top platforms to use and the best time to post on these sites.

In today’s era, Artificial Intelligence has grown smarter, in a way people start wondering whether their jobs are still safe or not. Artificial Intelligence is already doing better jobs than humans in some aspects of sales and marketing, too. AI can analyze sales calls faster than any sales managers could. As an example, it would take almost nine years of non-stop sales call analysis for a typical human to compete with AI, given that they don't sleep or take vacation. It is only a matter of time before they take over and play a bigger role in every process we make.

Blogging is one of the earliest and most practical mediums of social media and is still one of the strongest platforms to date. It has gone through a lot of changes to adapt to the audiences’ wants and the content creators needs. Some of those changes may not have been the best decisions to the platform, but it has evolved from those setbacks and has turned into one of the most solid forms of social media even to this day.

Each year, new and disruptive technological innovations come into the business world, further evolving the practices of businesses. Digital marketing, for example, was once the only game in town but has given way to multichannel marketing. Today, we are rapidly approaching the omnichannel marketing age.