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TikTok is not just an addictive scrolling machine for Gen Z kids, it is also a social media platform with the most opportunities to go viral. This is according to a recent report by marketing firm Mediakix, which found that the app boasts an average of 26.5 million videos viewed per day in the U.S. ...

TikTok is a favorable app for businesses that want to get their solutions in front of more people because it is a platform with high engagement and growth potential. This is because 49% of its users seek and discover something new on the app each month. TikTok’s highly personalized algorithm deliver...

In recent years, Gen-Z targeting platforms like TikTok and Instagram have been on the rise. However, when asked where they primarily watch videos, 35% say YouTube, and only around 8% watch videos on Instagram. It is also surprising to know that 20% primarily use TikTok for video. This shows that the...