Every entrepreneur knows that a website is one of the most important things they need to have if they want to keep up with everyone else. That is why a well-balanced website must have certain essential elements before it could be said to be successful. The question you must be wondering is: what are the most important pages to have on your website? Will this truly improve my website’s conversions? Simple enough, if you do take some time to explore and observe, the most visited pages are usually the important ones such as:
- Home
- About
- Blog
- Contact
Tip #1: Always be aware of what the user is looking for on your website
The main reason why you have a website is because you want people to find you, therefore, you have to consider what your users are looking for. Most of the time, your potential clients are on the internet with some kind of question or searching for something, and if they're on your website it's because they're hoping to find some answers.
There are ways how to pin this down. The first one is to look into the keywords that they use on search engines. This will help you see if you are relevant to them or not. The second is through referral. Did they come across you through an e-mail or through social media? The third is through linking or the navigation menu. Here you will have to know which option on the menu they clicked to come to you.
Tip # 2: Be aware of the type of content on the page
Another factor you must consider is the content on that page. Given that some pages like the About and the Contact Us page require a limited amount of information compared to the blog, it is best to be conscious of what kind of information you place there. Is it relevant to the page? Will it help the user in any way?
However, you should also keep in mind that you should not overdo the content you place there. Less is best, after all. You can be creative in this approach by using videos or infographics to deliver the right information. Plus, this will be easier to remember for the user.
Tip # 3: Be clear and concise in your Call-To-Action
One of the most important and driving aspects of a website is its call-to-action (CTA). This is the part where you make it or break it in terms of conversions. Here’s a little secret: some websites are successful because they make sure that each page should have at least one CTA. This is because you don’t just want users to window shop, you want them to click and cater to your product as soon as they lay eyes on you.
