Inquisitive and interesting, PANTONE 17-3938 Very Peri captures the very essence of what awaits us in the new year - a sense of ease and and deep curiosity for all things profound. This daring color resonates exciting possibilities ahead, which gives us the opportunity to reinvent ourselves along with the changing cultural climate. PANTONE 17-3938 Very Peri echoes the qualities of blue, complemented by a fresh perspective that redefines what it means in this day and age. Equipped with a new perspective resonating the idea of "today", reaffirms the relevance of blue for our time.
It is a transformative time. This year's Pantone color of the year reflects what is happening in our global culture, communicating what people are looking for with a color that can illuminate us. It is, for the most part, a hue that symbolizes hope when the world has been subjected to isolation for the past two years. In the wake of this period of our lives, we rise to a world where our norms and notions keep evolving; where our physical and digital lives are becoming more intertwined. Throughout the world, many have reexamined their daily lives and invented new ways to communicate, conduct business, and live. This is what PANTONE 17-3938 Very Peri represents.
We can go beyond the limits of reality with digital design, exploring and creating new color possibilities in a dynamic virtual world. Taking into account the growth of the gaming community, increasing online connections and the emergence of the digital art community. PANTONE 17-3938 Very Peri reflects and builds upon life in our virtual spaces, as these trends manifest themselves in our physical world.
Selecting the Pantone Color of the Year annually takes careful consideration and planning. It looks at what trends filled our feeds this past year and uses the real world as a reference point for creating the newest color combination. It is a thought-provoking process that is influenced by films, art, fashion, design, travel destinations, and especially our socio-economic conditions also come into play.
In a world where color is increasingly recognized as a tool for communication, expression, and connection, the complexity of this new red violet infused blue hue highlights the possibilities that lie ahead.
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