Conversion rate optimization (CRO) is the practice of increasing the percentage of users who perform a desired action on a website. This can mean scrolling through the entire page, filling up a form, adding a product to a wish list, or buying the product outright. CRO can be beneficial for SEO because it complements each other. While SEO increases the traffic to your website, CRO helps in creating meaningful results.
Here are a few tips you can take note of if you want your SEO and CRO efforts to stand out.
1. Boost page load time
As per Google, the bounce rate of a website decreases by 32% if it loads in between 1 and 3 seconds. Just like a car – if it does not start right away, people will eventually abandon it and look for something that works better and faster. Speed is important, especially in websites. If your page is too slow or clunky, it will give off an impression of unprofessionalism which will turn off potential customers.
2. Utilize neurodesign to enhance user experience
Neurodesign uses the power of psychology and neuroscience in creating visually captivating digital products. It is able to study people’s responses in different situations and learn the kind of triggers that make them more likely to purchase the product. It is also important to note that new visitors to your site are not enough. You need users who are engaging with what resonates best for their perspective. Be creative and come up with a clever design to help you retain visitors and entice them to act.
3. Use of dynamic content for more organic reach
It is highly suggested to personalize customer's experience and maximize revenue by tailoring the website to your user's needs. This is because of dynamic content response based on signals such as in-session behavior, user data, and other similar characteristics. In other words, each time a customer visits a page containing smart elements, the website will be able to provide relevant information about the products tailored for them.
4. Create quality content along with long-tail keywords
According to a certain study, about 95.88% of searches on Google have a query with four or more words. People who make these kinds of searches tend to have higher levels of buying intent, making them perfect for targeting with quality content. These long-tail keywords often predict when someone is getting close to converting. By securing this kind of information, it will help give you an edge over competitors.
Learn what online lead generation is and why your business needs it,
how you qualify someone as a lead, how you generate leads,
and why inbound lead generation is much more effective than simply buying leads.
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