The Pantone Color of the Year is a color trend forecast intended for consumer products and designs created for clients. There are creative brands that renew their look every year according to the new color, although most businesses cannot handle that much change. It is also meant to be used for marketing and product creation, not so much with rebranding. You can create ads with the new color to give it a fresh perspective to the eyes of consumers. With the spread of online marketing and social media, the Pantone Color of the Year gains more and more recognition, thus creating the perfect opportunity for brands to incorporate it into their marketing campaigns.