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Guillermo Colombi

Guillermo Colombi
A well seasoned business acumen and passionate for graphic design. Extensive experience in digital marketing, web design, video production, photography, and market segmentation to leverage advanced business operations, development expertise, high-level customer service and management background that drives sustainable revenue and profit gains.

Recent Posts

2020 Pantone Color of the Year: Classic Blue

[fa icon="calendar'] July 16, 2020 / by Guillermo Colombi

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The Pantone Color of the Year is a color trend forecast intended for consumer products and designs created for clients. There are creative brands that renew their look every year according to the new color, although most businesses cannot handle that much change. It is also meant to be used for marketing and product creation, not so much with rebranding. You can create ads with the new color to give it a fresh perspective to the eyes of consumers. With the spread of online marketing and social media, the Pantone Color of the Year gains more and more recognition, thus creating the perfect opportunity for brands to incorporate it into their marketing campaigns.

 

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How to Take Good Photos With Your Smartphone

[fa icon="calendar'] March 21, 2019 / by Guillermo Colombi posted in photography

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The invention of phone cameras made it way to easier and more convenient to take photos wherever you go. No need to carry with you a separate camera – people are too lazy for that nowadays. Also, there is no need to load it on your computer to view it in a wider screen, or so you can make some edits. Smartphones got you on that. However, one serious challenge is how to take good photos with your phones. Here are some tips you may want to try.

 

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The Purpose of Quality Photography For Your Business

[fa icon="calendar'] September 17, 2018 / by Guillermo Colombi posted in visual content, visual marketing, visual communication, photography

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The famous idiom that a picture is a worth a thousand words is classic yet effective business strategy when it comes to marketing your brand and reaching a lot of people. This has been tested and proven by media influencers like the Kardashians. Their impact on the brands they have handled has created a strong following of clients. This goes to show how powerful imagery can be in social media.

 

 

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Why Good Photography is Necessary for Your Marketing

[fa icon="calendar'] October 13, 2017 / by Guillermo Colombi posted in Digital Marketing, Business, visual content, visual marketing, visual communication, photography

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Did you know that 37% of marketing experts conclude that visual form of marketing makes up the most vital part of content for various corporate industries? It’s an innovative business model that shouldn't surprise you. This is because research says that 65% of the human race learns visually. What does that contribute to visual marketing, you may ask. Since a large portion of your target market are said to be visual learners, they will be able to understand the message that your brand wants to convey to them in a more efficient and effective manner. Read our blog to learn why good photography is necessary for your marketing and business.

 

 

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Moving Posters: A New Poster Movement

[fa icon="calendar'] November 4, 2016 / by Guillermo Colombi posted in Design, Graphic Design, video marketing, animation

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There are two forces that have combined in order to introduce a new era for poster design. For years, people have experienced different poster designs, the only downside is that these posters are inanimate and do not have life. With the advance of technology, digital posters are now being utilized. Today, you can see them almost everywhere from train stations, to bus stops to airports. The question: what is the next challenge? Social media platforms are also now utilizing video content and animated pictures rather than sticking to regular, plain images. Rather than speculating that this is the end of the poster era and the start of a new one, designers and animators are now teaming up together to bring a new challenge to the world of graphics with their new form of communication. Learn about moving posters, a new poster movement. 

 

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