How to Target Your Content Marketing to Millennials

content marketing

It is a given that marketing your products and services to millennials can be a challenge. Marketers no longer have the luxury of creating simple, direct, and straightforward content that caters to a larger audience.



Although content marketing is currently holding a prominent position in any marketing campaign, marketing your offerings to millennials is not simple. The ever-changing needs and interests of millennials often challenge marketers to come up with engaging campaigns. Millennials make you think out the box.


Once you get a hold of this target market, you will be able to gain their loyalty to specific brands and platforms. You need to establish a healthy connection with this key demographic so you can enjoy their unmatched loyalty for a long time.


Here are some ways you can attract millennials to your brand.


1. Create Quality Content

Creating quality content is something that is a must if you want to win over millennials. This is the first generation that is exposed to a plethora of platforms for consuming various content. It doesn't really matter what type of content you like, you just need to keep in mind that your audience has several options to consume similar content. Create engaging and unique content so you can increase your chances of being retained by your millennial audience.


2. Tell a Story Wherever Possible

Telling a story is a great way to grab the attention of millennials because this generation has grown up listening to engaging stories and getting attached to several fictional characters. By adding a story to your content, you can also make your brand more relatable. They will likely make a purchase if they can find themselves in the people and characters of the story being told.


3. Include User-Generated Content

Including user-generated content in your marketing strategies is essential if you want to target millennials because they are often influenced by their peers. This makes your audience relate to the brand and encourages them to engage. You just need to make sure that content created by users is authentic and works in favor of the brand, or it will backfire if left unchecked.


4. Assess the Media Used by Your Audience to Consume Content

It is important to determine the kind of media platforms frequently used by millennials before creating your content because you need to take advantage of the different media platforms and channels consumed by your audience. This will also make it easier for you to establish a better connection with millennial audiences.


5. Add Emotion to Your Messages

Millennials may be known to be emotionally inaccessible, but not in buying decisions. By adding emotion to your marketing content, it will most likely result in conversions. The trick here is to use the right emotion at the right place. If you have a deep understanding of your audience and have identified what can stir up their emotions, you will be able to create highly effective content marketing campaigns for your business. Involve their emotions and make them as relatable as possible.




Learn what online lead generation is and why your business needs it, how you qualify someone as a lead, how you generate leads, and why inbound lead generation is much more effective than simply buying leads. 



the beginner's guide to generating inbound leads


Daniela Belevan

Written by Daniela Belevan

Daniela Belevan is the Marketing Director at DecoGraphic, managing and implementing inbound marketing strategies. When she’s not at Deco uploading blogs or optimizing client’s websites, you can find her lifting (or attempting to lift) heavy at CrossFit.


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