Blog

When SEO started almost 20 years ago, link building was easy. You just needed to add links of the pages to partner websites, and swap links using anchor text that matched your targeted keywords. This would help you climb to the top of Google. However, it doesn’t work that much now. Attracting inboun...

At first glance, you may think that context marketing and content marketing don't have something in common. But that is not the case. Content is now a crucial part of basically every online activity, and now there's a new branch of marketing: context marketing. Its importance to the average brand is...

It is a given that marketing your products and services to millennials can be a challenge. Marketers no longer have the luxury of creating simple, direct, and straightforward content that caters to a larger audience.

In anything that we do in business, there is competition. Among firms, competition is getting stiffer. Marketing has grown from traditional banners and posters to modern digital marketing and blog posts. Through digitization, it brought a lot of unique marketing methods and opportunities for busines...