Why It's Important for Your Brand to Be on Tik-Tok

social media tik tok

TikTok is not just an addictive scrolling machine for Gen Z kids, it is also a social media platform with the most opportunities to go viral. This is according to a recent report by marketing firm Mediakix, which found that the app boasts an average of 26.5 million videos viewed per day in the U.S. alone.



As of September of 2021, TikTok reported 1 billion monthly active users worldwide, representing a 45 percent growth compared to the previously reported figure of 689 million monthly average users in July 2020. With the largest demographic of TikTok users being teenagers and young adults, ages 16-24, it’s not just a fad for Gen Z. That’s a lot of eyes on your content, and there’s no doubt that the platform presents a huge opportunity for brands wishing to reach a wider audience.

We like to say that TikTok is like Instagram – but with videos. What separates it from other platforms is that videos are extremely easy to make. You don’t need a huge creative marketing team to generate fun video content for your audience. You just need a phone with a camera, an app, and a drive to try something new.


The question now is, is TikTok good for businesses? The answer is a resounding yes!

However, as we are always taught, it is not the right fit for every business. You need to identify your target audience before you try the platform. If your target audience is a little bit younger, say ages 16-30, you will be able to easily showcase your products/services in a video. If you are comfortable sharing light-hearted brand content and are open to something new, this is also a good start.

TikTok should be given enough importance simply because businesses thrive to create videos that are fun, light-hearted, and visually pleasing, following popular trends.

As with any social media platform, there are certain trends that come and go on TikTok. For example, the “sound-off” challenge is currently popular, where users film themselves doing something while lip-syncing to a song. This could be anything from cooking dinner to playing with a pet. The key is to make it creative and fun.

The app is a great way to show off your brand’s personality, and with the right strategy in place, you can reach a whole new audience that you may not have had access to before.

If you want to give TikTok a try, you can check out these types of TikTok content that you can use to promote your business.

  1. Videos created by your team.

The most important type of content a business should be sharing on TikTok is your own video content, created by you and your team. You should be able to be authentic since most users make videos with their phones and natural lighting. Take the same approach with your content.

If you want expert help when it comes to content creation, you may reach out to some marketing agencies in Miami to help you. They can execute the kind of content you have in mind for your business.

  1. User-generated content.

As you continue to grow your followers, members of your audience will likely interact with you. There is also a chance where they may recreate your videos, use your products in their videos, and a whole lot more. These are opportunities to engage with your audience and share additional content with your account.

  1. Influencer-created content.

Influencer marketing is very well alive and thriving on TikTok. If you follow this path, you need to pick an influencer with either a large following or a highly engaged audience. You can also look for those who have worked with similar brands or products to you. You need to do a little bit of research when it comes to influencers because they will carry your brand. Once you have identified one, you can reach out and discuss a potential working relationship.

Other content you can try out:

  • Tutorials
  • How-tos
  • Product reviews
  • Informative videos
  • Funny videos
  • Challenges
  • Q&As
  • Live streams
  • Contests

All these types of content can be used to engage your audience, show off your products or services, and promote your brand. You just need to be creative in how you execute them.

The great thing about TikTok is that it’s not just for major brands – small businesses can get in on the action, too. If you have a product or service that would benefit from the video content, there’s no reason not to give TikTok a try.


Here are some compelling reasons why your brand should be on TikTok.

  1. You can reach a whole new audience.
  2. The app is perfect for showing off your brand’s personality.
  3. You can create videos that are fun, creative, and trend-focused.
  4. You can engage with your audience in a new way.
  5. TikTok is great for influencer marketing.
  6. Small businesses can benefit from the platform, too.
  7. You can use TikTok to drive traffic to your website.
  8. The app is perfect for promoting events and launches.
  9. You can use TikTok to generate leads.
  10. You can use TikTok to increase brand awareness.


There's no doubt that TikTok is one of the hottest social media platforms around right now. And that's why brands need to be on TikTok. TikTok offers a unique opportunity for brands to connect with a young, engaged audience in a fun and creative way.

If you’re looking for a new way to reach your target audience, TikTok is a great platform to try. With over 500 million active users, there’s a good chance that your target audience is already using the app. And if they’re not, they’re likely to start using it soon. Plus, TikTok users are highly influential – they have the power to make or break trends.


If you're not on TikTok yet, what are you waiting for?

Get started today and see the amazing results for yourself!


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Fabrizio Colombi

Written by Fabrizio Colombi

Fabrizio serves as a Senior Consultant at Decographic. He's been with our team since 2008.


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