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How to Keep Track of Your Social Media by Tracking Analytics

[fa icon="calendar'] May 28, 2020 / by Fabrizio Colombi posted in Business, social media, social media marketing

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Social media has evolved from a platform for people across the globe to connect and communicate to a medium for  businesses to showcase their products and services. We live a modern society where almost everything is virtual and online. This is why the websites like social media platforms have become a huge influence in the marketing environment. Businesses currently need to know and understand how social media platform works for them especially, and which platforms can generate the best response to their target audience. This is why you should know how to utilize social media analytics in order to operate it effectively.

 

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How to Find Your Social Media Target Audience

[fa icon="calendar'] March 20, 2020 / by Fabrizio Colombi posted in social media, social media marketing

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We live in a digital era of fast connections and quick information. Anyone can now conveniently find anything that they want and need by just a click of a button. This is the reason that most businesses have also opted to boost their market through the internet, especially through social media platforms. These sites are filled to the brim with people sharing and discussing the same likes and interests. It's one of the best places to gain exposure for your brand and build your business within the world wide web. The challenge is deciding who your social media target group is. 

 

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The Best Time to Post on Instagram in 2020

[fa icon="calendar'] February 26, 2020 / by Daniela Belevan posted in social media, instagram, social media marketing

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Uploading photos to your preferred social media platform was so simple back then. But since then, Instagram has emphasized on the impact of what photos can have on the world. They pushed further on the features and customization of theme. This is the reason why Instagram is the leading social media platform for sharing photos. It has helped innovate what a photos can actually be when it’s presented right.

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Social Media Marketing Mistakes to Avoid in 2020

[fa icon="calendar'] January 3, 2020 / by Fabrizio Colombi posted in social media, social media marketing

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It's the new year, and if your brand didn’t reach what you expected it to be or that it was an unexpected success and now you want to ride that momentum into the next year. The social media landscape is still at its peak performance and it continues to evolve and adapt as people’s preferences also change with time. A new year means new trends to meet and possibly even new internet algorithms to tackle. You may not be able to accurately predict what 2020 will bring, but you can still be ready for it by at least avoiding these social media mistakes in 2020.

 

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How to Segment Your Social Media Audience

[fa icon="calendar'] November 8, 2019 / by Daniela Belevan posted in Digital Marketing, social media, social media marketing

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We often do not see the value of social media, especially when it comes to growing your business or brand.  A lot of business owners tend to struggle in gathering leads for their website, blog or even channel. The added fact that most will try to learn and apply multiple social media strategies to reach their goal. What most of them aren’t aware of is the fact that they aren’t focusing on segmenting their audience base. This is an old concept that was never given the proper opportunity to showcase the extent of its influence.. Segmentation is a classic system but it was never fully implemented even though it has been a tried and tested concept. The challenge for most marketers is how they can apply this system to boost their business’ overall leads. This is why you should be aware of the best ways you can use segmentation with your social media strategies.

 

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