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The Millennial and Gen Z Markets: Why You Should Pay Attention

5 minute reading
The millennial and Gen Z demographics represent a massive consumer market that every business should be trying to capture. According to the Pew Research Center, millennials (born between 1981 and 1996) number over 72 million, while Gen Z (born between 1997 and 2012) is over 67 million strong. Together, these two generations make up a huge portion of the buying power in today's economy.
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social media millennials advertising

Social Media Platforms You Should Watch in 2023

# social media
5 minute reading
The digital marketing landscape is constantly evolving, and 2023 is no exception. Businesses that want to stay ahead of the digital curve need to pay attention to social media platforms - the ones that are growing in popularity and offering innovative ways for marketers to engage with their target a...
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Social Media Tips to Grow Your Business in 2023

# social media
6 minute reading
Nowadays, social media is a must-tool for brands in order to reach their target audience. The medium builds brands, provides customers with information about their debut, and gives them a chance to provide feedback. For marketing agencies, social media is also a powerful way to connect with new pote...
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