Social media has evolved from a platform for people across the globe to connect and communicate to a medium for businesses to showcase their products and services. We live a modern society where almost everything is virtual and online. This is why the websites like social media platforms have become a huge influence in the marketing environment. Businesses currently need to know and understand how social media platform works for them especially, and which platforms can generate the best response to their target audience. This is why you should know how to utilize social media analytics in order to operate it effectively.