We live in a digital era of fast connections and quick information. Anyone can now conveniently find anything that they want and need by just a click of a button. This is the reason that most businesses have also opted to boost their market through the internet, especially through social media platforms. These sites are filled to the brim with people sharing and discussing the same likes and interests. It's one of the best places to gain exposure for your brand and build your business within the world wide web. The challenge is deciding who your social media target group is.