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Social Media Marketing Mistakes to Avoid in 2020

[fa icon="calendar'] January 3, 2020 / by Fabrizio Colombi posted in social media, social media marketing

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It's the new year, and if your brand didn’t reach what you expected it to be or that it was an unexpected success and now you want to ride that momentum into the next year. The social media landscape is still at its peak performance and it continues to evolve and adapt as people’s preferences also change with time. A new year means new trends to meet and possibly even new internet algorithms to tackle. You may not be able to accurately predict what 2020 will bring, but you can still be ready for it by at least avoiding these social media mistakes in 2020.

 

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How to Segment Your Social Media Audience

[fa icon="calendar'] November 8, 2019 / by Daniela Belevan posted in Digital Marketing, social media, social media marketing

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We often do not see the value of social media, especially when it comes to growing your business or brand.  A lot of business owners tend to struggle in gathering leads for their website, blog or even channel. The added fact that most will try to learn and apply multiple social media strategies to reach their goal. What most of them aren’t aware of is the fact that they aren’t focusing on segmenting their audience base. This is an old concept that was never given the proper opportunity to showcase the extent of its influence.. Segmentation is a classic system but it was never fully implemented even though it has been a tried and tested concept. The challenge for most marketers is how they can apply this system to boost their business’ overall leads. This is why you should be aware of the best ways you can use segmentation with your social media strategies.

 

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The Best Time to Post on Social Media in 2019

[fa icon="calendar'] October 2, 2019 / by Fabrizio Colombi posted in social media, social media marketing

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Social Media nowadays is the best platform to express and share your ideas, thoughts and creations. It is also a way for people who are far from each other to connect with other people. It’s an excellent way to gain the right exposure, especially if you’re a business brand or influential figure. It may come easy to create a post, share a photo or even stream a video. But there's actually a strategy to the exact time you should actually post the most and be highly active online. Those peak hours are exactly when your target audience is most likely to see and engage with your brand of content. A thought-out post can lead to a lot of online traffic with more likes, comments and shares. This is why you should be aware of the top platforms to use and the best time to post on these sites.

 

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Using Social Media to Boost Your Business

[fa icon="calendar'] September 6, 2019 / by Daniela Belevan posted in social media

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Social media is turning into a force of its own that has evolved from being just a communication site to as versatile as a streaming service, sharing platform and even a business venture. The latest statistics have already shown that there are about 3 billion users in general, that's almost one-third of the world’s population. This is why online businesses, especially the social media based ones, have ended up highly successful. 

 

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The Good and Bad of Social Media Platforms

[fa icon="calendar'] August 27, 2019 / by Daniela Belevan posted in Digital Marketing, social media, social media marketing

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Social media is now one of the leading tools in marketing, especially when it comes to engaging with your target audience. Almost everyone has a social media presence at some point. The internet has responded greatly to this as a wide variety of different social media platforms have popped up everywhere. The challenge is choosing the right social media platforms that your business should be on. It may seem more beneficial to manage a channel on every platform possible, but it may spread your presence too thin and deciding on a single platform might risk you losing better opportunities. This why you should be knowledgeable about the type of social media, and the pros and cons each can give.

 

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