Not everyone that visits your page wants to stay and read all of your content. Most of the time, they are just looking for specific information that catches their attention. People usually scan the whole page first to see if it's worth reading, or they just simply find the piece of information that they're looking for.
Creating knowledgeable content and having a successful content strategy just isn’t enough. Content should be translated into something that optimizes readability. The construction of the content is important because people don’t have patience when it comes to consuming information. It should precise and straightforward.
Below are 5 ways you can keep your visitors engaged in your content.
- Lists
If you want content that converts, keep in mind that readers love lists. Additionally, lists always appear in the top positions of search engines. These can either be numbered or bulleted. For readers, numbered lists help them quickly grasp the content being presented in terms of “best to worst” or “first to last”. For bulleted lists, it enables the readers to see a concise summary, having the option to further read on to the details.
Being a crowd favorite, you should present your lists in larger fonts with adequate spacing. There are instances where headers are necessary. Keep it concise and easy to remember.
- Graphs and Charts
This is mostly used for statistical information as it is highly essential in comparing things conceptually, or through time frames. One important thing to note is to use colors that make your graph stand out. If it is an original graph, you need to make sure you claim yourself as the source so that when other websites use your graph, you get a valuable backlink.
- Tables
Tables are very pleasing to the eyes and easy to understand. By breaking down your content into a table, you help readers understand complex information without spending too much time on it. One thing to remember about using tables is that this becomes tricky for mobile users, so you need to design a table that would also benefit them. You can include fewer columns so that the full table displays in responsive mode. You can also opt for choosing the horizontal scrolling for the table.
- Mobile compatibility
As mentioned above, mobile users are increasing every day. This gives a hint that more people are using their mobile phones in visiting websites than desktop computers. You need to be able to make your website mobile-friendly so you might need to adjust your page accordingly. You need to make sure that most parts of your website look good on mobile devices without making any big adjustments.
- Sections
Without the proper sections, information can get buried and you will eventually lose visitors before they can even find what they’re looking for. For websites offering large amounts of information, using proper headers is important as it is more digestible and easier to read. Using this strategy would also decrease your bounce rates through time.
Do not make your content look like a medical journal. You need to aim for content that looks like a magazine editorial and attract your readers from reading it.
