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Content creators spend day and night to produce the best quality content out there for your brand. You know you’ve written engaging stories and discussions from your own blood, sweat and tears. You feel confident that you’ve set and chosen the best images for your layout and created a website that you think can beat even the top trending brands and names out there. You know that you’re getting the expected visit count and that you’ve built on a decent amount of foot traffic. The problem is these visitors are often one-time clients and don’t tend to comeback in the long run. Visitors are fine but it’s the leads and loyal customers that are actually keeping your website alive. These visitors are potential opportunities that can risk your website or your brand. 

Decographic’s own Vice President of Business Development, Fabrizio Colombi, was recently featured as a subject matter expert in a new survey report from Visual Objects, How to Manage Small Business Website Content.

Did you know that blogging is one effective way of attracting visitors to your website? A lot of people browsing the internet tend to read blogs on a regular basis. Bottom line, blogging can be a good business strategy in driving traffic to your website and increase conversions in the long run.

Content creators are the people behind the interesting and entertaining blog posts, videos, ebooks, photos and some other form of content creation that focuses on the interests of their target market. Businesses invest on their content creators because in the present time, they are the ones that bring in money through customers they can possibly encourage to engage in the brand they work for. However, not all content creators are making valuable and compelling content. In other words, you have to create high-quality content for you to become a truly successful content creator.

In 2017, businesses said their two top priorities were building brand awareness (48.4%) and driving sales (51.3%). And since then, these tasks have remained top priorities among businesses. Fortunately, there is one easy way to meet both of these goals: create good content. When companies work with a digital marketing agency, content creation is going to be a heavy focus. But why is this? Let's take a look at a few reasons why content creation is so important.