Decographic’s own Vice President of Business Development, Fabrizio Colombi, was recently featured as a subject matter expert in a new survey report from Visual Objects, How to Manage Small Business Website Content.
Did you know that blogging is one effective way of attracting visitors to your website? A lot of people browsing the internet tend to read blogs on a regular basis. Bottom line, blogging can be a good business strategy in driving traffic to your website and increase conversions in the long run.
Content creators are the people behind the interesting and entertaining blog posts, videos, ebooks, photos and some other form of content creation that focuses on the interests of their target market. Businesses invest on their content creators because in the present time, they are the ones that bring in money through customers they can possibly encourage to engage in the brand they work for. However, not all content creators are making valuable and compelling content. In other words, you have to create high-quality content for you to become a truly successful content creator.
In 2017, businesses said their two top priorities were building brand awareness (48.4%) and driving sales (51.3%). And since then, these tasks have remained top priorities among businesses. Fortunately, there is one easy way to meet both of these goals: create good content. When companies work with a digital marketing agency, content creation is going to be a heavy focus. But why is this? Let's take a look at a few reasons why content creation is so important.
A killer content requires brevity and clarity to ensure that the message is understood with ease. Also, it should fascinate the target audience and it should drive them to pull the trigger on a CTA. It should capture attention and should eventually lead to a mutually valuable, solution-driven call-to-action. Now, the goal is to write a clear, concise copy. To do this, there should be guidelines to follow and practice. Learn these 7 tips to write quality content.
