6 Essential Digital Marketing Trends that You Should be Following

Digital Marketing Business



Digital marketing is something that most brands should be doing for their businesses. Not only because of the flexibility it offers when done right, but it can also be cost-effective and methodical. This is the best way for small businesses to gain a competitive edge.



The key here is staying up to date with trends and using the latest tools in digital marketing. Here are some of the digital marketing trends that every business needs to follow:


1. Use Artificial Intelligence (AI) to Your Advantage

Artificial intelligence (AI) is the road ahead to implementing digital marketing strategies today. This is because it gives better insights into customer behavior and accurate data for better decision-making.

It is also used to analyze clients or targets customer data to gain deeper insights. It will implement different strategies and you'll know if it works or not with measurable results.


2. Live Videos Get More Engagement

Live videos are making a powerful effect as a marketing strategy and most brands are making the most use of them. This is the best way for emerging businesses to go live and connect with the audience on another level. Facebook and Instagram are just some of the social media platforms that you can use for live videos.


3. Social Media Marketing

Social media has proved to be an immense boon to digital marketing. It is fuss-free and it's very cost-effective. Get started by creating a business profile on Instagram or Facebook and start uploading posts regularly. This attracts more customers and it becomes easier to gain new followers. You can also automate social posting and repost old blogs for more exposure.

One of the best things about going live is you get to know your consumers and you connect with them on a deeper level. By interacting with followers and consumers, you establish authenticity for your business and it helps your business develop a level of trust. In return, consumers who can relate to the company they're buying from are more likely to return to buy more. They may also leave good reviews and positive feedback for your business online.


4. Use Social Media Stories

People love stories, and brands have been selling products using storytelling as a tool. These social media platforms spread the stories to larger audiences. Some use blog posts, stories, polls, live sessions, and podcasts. If visitors like what you have to say, you will get more engagement.


5. Geofencing

Geofencing is a highly effective technique for attracting customers based on their geographic location. The app or software sends notifications or pop-ups to people entering a specific location. You can use this feature to draw potential customers quickly.


6. Targeting Ads Locally

Businesses should go local before going global. That is why it is important to target local customers. One way is by targeting local ads. This is said to be the most effective digital marketing strategy that will be fruitful for businesses. You get to connect customers with local businesses that might be relevant to them.





Daniela Belevan

Written by Daniela Belevan

Daniela Belevan is the Marketing Director at DecoGraphic, managing and implementing inbound marketing strategies. When she’s not at Deco uploading blogs or optimizing client’s websites, you can find her lifting (or attempting to lift) heavy at CrossFit.


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