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How to Create a Detailed Buyer Persona in 2022

# Digital Marketing
3 minute reading
  Buyer personas are semi-fictional representations of your ideal customers backed with data and research. They help you focus your time on qualified prospects, guide product development to suit the needs of your target customers, and align all work across the organization. The result of this is att...
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What's the Difference Between SEO and PPC?

# Digital Marketing
3 minute reading
    It is always a struggle for business owners to get the word out when it comes to a new business venture. It is hard to acquire customers at the beginning of the journey. Balancing the cost, maintenance, and results of a marketing campaign isn’t easy. And there are times when you need the help of...
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