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The Best Content Marketing Trends to Pursue

[fa icon="calendar'] December 19, 2019 / by Fabrizio Colombi posted in Digital Marketing, content marketing, content strategy

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The digital market is now at its peak production, with content being published daily at an impressive rate. Back then, content was being formed at a slow and steady pace. But now, we move in a fast-paced world with people that have a significantly short attention span. In order to cope up with the demand of the masses, content creators increase the quantity of their content in order to just get the attention of their audience. It has even come to a point where there is too much content to even let anyone consume enough of it to make a proper understanding as to what is being actually shown to them. With how much unwanted clutter of content there is, the challenge is how can you create quality content while also making sure that the right audience reaches it. This is why you should be aware of the latest trends in marketing and which ones should you be pursuing.

 

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The Lessons Netflix Teaches Us About Social Media Marketing

[fa icon="calendar'] December 13, 2019 / by Daniela Belevan posted in Digital Marketing

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We can’t deny that Netflix has become a powerhouse to the digital marketing world, especially when it comes to video streaming. They have clearly grasped how to efficiently utilize social media to boost its inbound marketing growth by giving a lot of focus on their shows and connecting with their fans.

 

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Best Ways to Direct Traffic to Your Website

[fa icon="calendar'] December 5, 2019 / by Fabrizio Colombi posted in Digital Marketing, Web Design

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As a digital marketer, you want what’s best for your company and brand, but you also know that it can be a challenge  sometimes. You plan with you team on how can you attract people to your website and you keep asking yourself how you can drive traffic to your website. This is a struggle most marketers are facing right now even with all the new assistance that modern software, apps and features can offer. It may seem like an uphill battle but some successful brands have already proven it can be done. This is why you should also know the best ways to best direct traffic to your website.

 

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How to Gain More Webinar Attendees

[fa icon="calendar'] November 22, 2019 / by Fabrizio Colombi posted in Digital Marketing, webinars

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Webinars are gradually growing in trend, especially because they're an easy and more accessible way for people to gain skills and added knowledge. Unfortunately, most businesses still find it challenging to attract their audience to actually register for any of their events. If this is an issue your business is having, don't worry. It’s not that people are hesitant to sign up or that the topics or ideas your business are choosing are bland. People are actually interested on the idea of what a webinar is and most businesses know they need engaging content to keep their audience hooked on them. We have to understand that people nowadays are busier than ever to even give time for every email and registration that passes through them. It also doesn’t help that people have grown wary of spam emails. This is why you should be aware of the best ways to increase your webinar registration.

 

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How to Segment Your Social Media Audience

[fa icon="calendar'] November 8, 2019 / by Daniela Belevan posted in Digital Marketing, social media, social media marketing

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We often do not see the value of social media, especially when it comes to growing your business or brand.  A lot of business owners tend to struggle in gathering leads for their website, blog or even channel. The added fact that most will try to learn and apply multiple social media strategies to reach their goal. What most of them aren’t aware of is the fact that they aren’t focusing on segmenting their audience base. This is an old concept that was never given the proper opportunity to showcase the extent of its influence.. Segmentation is a classic system but it was never fully implemented even though it has been a tried and tested concept. The challenge for most marketers is how they can apply this system to boost their business’ overall leads. This is why you should be aware of the best ways you can use segmentation with your social media strategies.

 

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