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How to Master Content Marketing on LinkedIn

[fa icon="calendar'] July 7, 2020 / by Daniela Belevan posted in Digital Marketing, LinkedIn Marketing, social media marketing

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There are a couple of ways that marketers can advertise on LinkedIn without investing too much on it. For short, digestible content, you can engage with a status updates. For content that is longer and more complex, you can opt to publish an article.

 

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How to Create Your Marketing Persona in 2020

[fa icon="calendar'] June 16, 2020 / by Fabrizio Colombi posted in Digital Marketing

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Having a buyer persona helps your business determine your marketing strategy by highlighting who your buyers are, the situations they are faced with, and the kind of goals they are attempting to accomplish.

 

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Top 3 Reasons Why Consumers Read Blogs in 2020

[fa icon="calendar'] May 27, 2020 / by Daniela Belevan posted in Digital Marketing, content marketing, blog

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There's a misconception that blogging does not generate enough leads. Especially in 2020 when a lots of people are always glued to mobile phones, switching from one app to another.  However, for many marketers, blogging is still incredibly valuable. Surveys show that although 40% of people never read blogs, more than 60% of consumers read content on a regular basis. This simply means that blogging is still alive and effective, but maybe a little work is needed for people to start reading blogs again. The way you approach blogging matters now more than ever.

 

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How to Increase Your Landing Page Conversion Rates

[fa icon="calendar'] May 22, 2020 / by Daniela Belevan posted in Digital Marketing, landing pages

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We know that the benefits of a landing page are endless! But conversion rates are even more important. Conversion rates can range from less than 1 percent to more than 50 percent, regardless of whether you are selling a product directly from the landing page, asking visitors to download something, or even just promoting a webinar or demo.

 

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HOW TO CREATE A SUCCESSFUL LEAD GENERATION STRATEGY

[fa icon="calendar'] May 8, 2020 / by Daniela Belevan posted in Digital Marketing, lead generation

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Creating good content is not enough in turning visitors into leads. You should be able to reassess your lead generation strategy that could positively impact your audience, turning them into customers. One effective way is to prioritize the biggest items that are essential to your business, content. You need to be able to create compelling content because it plays a big role in generating leads. By creating quality content, you can establish yourself as the go-to, educational leader in your respective industry
 
 
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