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The Importance of Marketing Strategy Videos

[fa icon="calendar'] June 11, 2019 / by Daniela Belevan posted in Digital Marketing, video marketing

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In this era of fast-paced information and digital media based content, videos have become a solid medium to pass on ideas. This is why a lot of businesses and companies are opting to use more videos as a means to promote their products and services. The fact that most people skim through the internet at least once a day means that there's a good chance they can also stumble onto your video adverts. These can help introduce your brands and create interested clients that can become potentially loyal customers. People now live and even work in a fast-paced environment and don’t have the leisure to take time and read through article-long advertisements. This is what created the demand for videos as its any easy format of content, it’s short but direct to the point, and can be viewed and heard on the go. This is why you should understand what videos can do for your business and how it can boost your marketing strategy.

 

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How to Write the Best Meta Description

[fa icon="calendar'] May 20, 2019 / by Daniela Belevan posted in Digital Marketing, Google

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The meta description may seem like some kind of scientific term. But once you get a hang of it, you will know that somehow, this is what helps you recognize what search engine result to open when googling something, To give you a proper meaning of meta-description, it is a “brief snippet of text that appears below the blue link in a search engine result. This description summarizes the content of the webpage linked above it.”

 

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How to Set and Achieve Marketing Objectives in 2019

[fa icon="calendar'] May 8, 2019 / by Fabrizio Colombi posted in Digital Marketing, Business

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For people running a business, surviving the year with your business still intact and profitable, is a given goal. The very challenge is how to work your way to it. It isn’t just about setting objectives, but actually putting the right effort to work in order to achieve your desired results. On the process, it isn’t enough to just aim for concrete targets but it is more important to cautiously know how and why you have to reach those targets. Take a look at these tips on how to set realistic marketing objectives that will make you hit your figures without compromising you customer’s needs.

 

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Promoting Your Local Business through Facebook

[fa icon="calendar'] March 1, 2019 / by Daniela Belevan posted in Digital Marketing, Facebook Marketing, Facebook

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SEO optimization may be a big advantage for local businesses especially with dominant search engines like Google but you should also consider the impact of social media platforms to your market. There is over a billion people already using Facebook and is still growing to this day. They use it to connect with their favorite and interested local businesses. SEO can help with business growth but Facebook also provides a hug advantage by providing you with the ability to directly communicate with potential clients and loyal customers alike. Facebook has recognized this and is upping its game with multiple updates to cater businesses of all kinds.

 

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The Best Digital Marketing Trends For 2019

[fa icon="calendar'] February 1, 2019 / by Fabrizio Colombi posted in Digital Marketing

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No matter the size and kind of business you are, may it be a small local one or a large conglomerate, digital marketing tactics will always be there and will always work if done right. These tactics can range from automating processes to even analyzing data. At the end of the day, what you want is to stay ahead of all the other competition and boost your inbound marketing as much as possible. These tactics can also actually help capture new leads and develop them over time. This can all be accomplished by simply having the latest products and being aware of the latest digital marketing trends for this 2019.

 

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