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Top Marketing Techniques of 2020

[fa icon="calendar'] April 3, 2020 / by Daniela Belevan posted in Digital Marketing

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Creating content is one of the best and latest trends in digital marketing today. Lots of content creators write a blog post, hoping it ranks on Google, send it to email subscribers, and post it on their own social media profiles. That is the typical way of doing it. Although this is the typical way most marketers use in their content, there are still a lot of effective ways for it to stand out. Learn the following techniques when it comes to reaching and resonating with your audience.

 

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How Long Should Your Blog Be in 2020?

[fa icon="calendar'] March 27, 2020 / by Fabrizio Colombi posted in Digital Marketing, blog, content strategy

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The Best Time to Send Email Marketing Campaigns

[fa icon="calendar'] February 21, 2020 / by Fabrizio Colombi posted in Digital Marketing, email marketing

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You understand that planning and making the best campaign email for your new product or service is crucial for your business. You feel like these emails are compelling enough and can impact audiences to  choose your brand. These campaigns are there to help introduce and showcase your product or service so that your target audience can show some interest. 

 

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How Peloton’s Marketing Strategy Made it a Leader in its Space

[fa icon="calendar'] January 30, 2020 / by Daniela Belevan posted in Digital Marketing

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According to Entrepreneur Network partner Eric Siu, “A company that has gone public, is a company that is really good.” Peloton is now the leading exercise equipment and media company. They sell different workout equipment like Peloton bikes, treadmills, they also offer meditation classes and weight training. One thing that makes them interesting is that they're gamified in a way that you are constantly competing with yourself, with people in the room, or you can compete with your friends. But how did Peloton climb up the success ladder through their marketing strategy? Take a look at the strong points below!

 

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The Best Content Marketing Trends to Pursue

[fa icon="calendar'] December 19, 2019 / by Fabrizio Colombi posted in Digital Marketing, content marketing, content strategy

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The digital market is now at its peak production, with content being published daily at an impressive rate. Back then, content was being formed at a slow and steady pace. But now, we move in a fast-paced world with people that have a significantly short attention span. In order to cope up with the demand of the masses, content creators increase the quantity of their content in order to just get the attention of their audience. It has even come to a point where there is too much content to even let anyone consume enough of it to make a proper understanding as to what is being actually shown to them. With how much unwanted clutter of content there is, the challenge is how can you create quality content while also making sure that the right audience reaches it. This is why you should be aware of the latest trends in marketing and which ones should you be pursuing.

 

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