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How to Segment Your Social Media Audience

[fa icon="calendar'] November 8, 2019 / by Daniela Belevan posted in Digital Marketing, social media, social media marketing

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We often do not see the value of social media, especially when it comes to growing your business or brand.  A lot of business owners tend to struggle in gathering leads for their website, blog or even channel. The added fact that most will try to learn and apply multiple social media strategies to reach their goal. What most of them aren’t aware of is the fact that they aren’t focusing on segmenting their audience base. This is an old concept that was never given the proper opportunity to showcase the extent of its influence.. Segmentation is a classic system but it was never fully implemented even though it has been a tried and tested concept. The challenge for most marketers is how they can apply this system to boost their business’ overall leads. This is why you should be aware of the best ways you can use segmentation with your social media strategies.

 

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How to Gain Traffic on Your Website Content

[fa icon="calendar'] October 24, 2019 / by Daniela Belevan posted in Digital Marketing, Web Design, content marketing

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Gaining relevant traffic to your website is long, tedious process. The best way for most content creators to gauge the impact of their work is by how popular it becomes. As content creators or digital marketers, we patiently watch the traffic created for blog posts. The problem is that not every post will turn into a hit and this can be frustrating for a lot of businesses. We have to understand that topics and trends have their own shelf lives and can only last as much as the topic stays relevant to the public. This is the challenge most businesses face when trying to get stable web traffic. This is why you should be aware of the best tips and tricks to help extend the life of your website's content.

 

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How to Make People Read Your Email Newsletter

[fa icon="calendar'] October 21, 2019 / by Daniela Belevan posted in Digital Marketing, email marketing

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When you open the internet and look for what you need, it gives you a lot of options and a lot of related articles to read. However, for your business website, the challenge is to make sure that what is written and posted, attracts the attention of your clients. 

 

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How to Use Video in Your Email Marketing

[fa icon="calendar'] September 29, 2019 / by Daniela Belevan posted in Digital Marketing, video marketing

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Every person who has a smartphone is watching videos online every day. Millions of people around the world are watching YouTube videos, either to pass the time or look for information. By incorporating videos to email marketing, it is possible to turn boring messages into something entertaining for your subscribers. According to MarTech Advisor, adding videos to email content can boost click rates of up to 300%.

 

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How to Use Keywords for Your Blogs

[fa icon="calendar'] September 13, 2019 / by Fabrizio Colombi posted in Digital Marketing, blog, keyword

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Blogging is one of the earliest and most practical mediums of social media and is still one of the strongest platforms to date. It has gone through a lot of changes to adapt to the audiences’ wants and the content creators needs. Some of those changes may not have been the best decisions to the platform, but it has evolved from those setbacks and has turned into one of the most solid forms of social media even to this day.

 

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