To succeed in any business or brand, you have to have a strong sense in networking. What it can do for you will potentially build bridges and open doors that can help you gain much needed opportunities. The problem is that most people understand networking as knowing as many people possible with the least bit of effort. That is only the shallow definition of what real networking is. You do need an adequate number of peer connections but you also need to understand the quality of those connections. It’s establishing a mutually beneficial relationship between parties and not just simply asking for favors when needed.