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In the vastly competitive world of business, having a solid marketing plan is crucial for success. Not only does it help businesses understand their target market, but it also provides a roadmap for achieving their marketing and sales objectives. This article will delve into what a marketing plan is...

Customer experience, or commonly known as CX, is the customer’s overall sentiment of every interaction they have with a certain company. This evaluation runs parallel to the inbound marketing approach, beginning with the first point of contact with the customer and ending with the designated feedbac...

Digital marketing is something that most brands should be doing for their businesses. Not only because of the flexibility it offers when done right, but it can also be cost-effective and methodical. This is the best way for small businesses to gain a competitive edge.

It is always a challenge to make your customers trust your products or services. You need to effectively demonstrate your ability to deliver on what your product or service promises. You may say that you’re great and way ahead of the competition, but this is not enough. You need cold hard proof to d...