For people running a business, surviving the year with your business still intact and profitable, is a given goal. The very challenge is how to work your way to it. It isn’t just about setting objectives, but actually putting the right effort to work in order to achieve your desired results. On the process, it isn’t enough to just aim for concrete targets but it is more important to cautiously know how and why you have to reach those targets. Take a look at these tips on how to set realistic marketing objectives that will make you hit your figures without compromising you customer’s needs.