As an internet marketing company, we have seen marketing trends change over time in how people consume news and ads and conduct business. Trends in the digital marketing agency world change constantly, but one specific trend we have seen recently take off without any signs of slowing down is mobile marketing.
Because of smartphones, everything is now at our fingertips: shopping, research, advice, email, social media, you name it. As an internet marketing company, it’s important to think about mobile in 2019.
The data on the advantages of mobile use speaks for itself: according to Google, over 51% of smartphone users found a new company or product while they were casually browsing on their phone. In this day and age, your website development should have a mobile aspect to it, or else it might not turn out relevant.
First off, you will want to make sure your site and web design is mobile friendly. An estimated 72% of all consumers want a mobile-friendly website. How can you do this? By choosing a mobile-friendly theme for your website that is cohesive with your overall web development.
Another big thing to include is mobile-friendly content. Including SEO (or search engine optimization) practices into your content will make your content show up on search engines better, as well as voice searches when people speak into their smartphones for something they are looking for.
Creating content is vital to a successful mobile marketing campaign. In fact, when compared to traditional marketing tactics, content marketing generates up to three times as many leads.
Almost everyone is on Facebook, Twitter, Instagram, Snapchat, etc., nowadays, so use this to your advantage. You can engage with customers and consumers by building social media into your mobile marketing strategy. By creating separate social media accounts for your brand or company, more eyes will be able to see it and find you.
Let our internet marketing company in Miami help you establish your mobile marketing strategy. To stay on top of today’s marketing trends, you’re going to need to go mobile, so give our internet marketing company a call to see how we can help you today.