Social media is the most prominent platform to gain exposure and amplify awareness for your brand and all the compelling content that you’re making. People all over the world now spend at least a third of their daily time on the internet, especially on social media. We all now feel more connected as ever because we can get anything now with just a click of a button. This is also why anyone can just as easily post content and create their own brand. You should be able to realize by now that simply posting content whenever you feel like it isn’t enough anymore. There are better times to post than others. There is no general definitive answer as to what hour is the best time to post because people browse each social media platform differently, especially for businesses. Each platform has a unique identity and people experience each of these at a different pace.

Facebook

If you want to increase Facebook engagement, you have to post at the right time.This social media platform is highly versatile as people log into it on both mobile devices and desktop computers alike. The best time to start posting in the morning is around 9 am. This is the time that most people start work and go online for the first time that day. Lunch time is also a good time to post especially when most people are on their breaks and are skimming through their phones. This can be around 11:00 am to 1:00 PM. Businesses can also take advantage of the high traffic at around 3:00 PM to 4:00 PM. The best days to post on Facebook are Thursdays to Sundays.

Twitter

Twitter is versatile as Facebook as it is also used both on mobile devices and desktop computers both at work and at home. The difference there is that Twitter is treated like an RSS feed where people skim and scan through during their commute or downtime. Want to increase your conversion rate on Twitter? The best times to post on Twitter on average is around 8:00 to 10:00 am and 6:00 to 9:00 pm, because it's relative to the commute period for most people. Businesses can also take advantage of these time periods and also include the lunch break hours of 11:00 am to 1:00 pm and maximize their posts during those times. The best days to gain brand exposure is during the weekends but business have also good exposure during the weekdays.

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Instagram

This is the one where most people prefer to use more on their mobile phones. Instagram does rely heavily on mobile phones especially when you need a good camera to actually post but it also has the most users besides Facebook. The best time periods to post on Instagram is on average around 1:00 pm and 5:00pm. Businesses have a lot of time to choose from, such as 12:00 to 1:00 pm and 5:00-6:00 pm and even as late as 8:00 to 9:00 pm. The optimum day to post on it is during Friday.

LEARN MORE: HOW TO INCREASE YOUR CONVERSION RATE ON TWITTER