Digital marketing and graphic design are two basic thing that you really need to work on, for any company to be successful, it should be on your top priority list. Some companies tend to hire talented people to do all of the digital marketing and design work. While this type of method is beneficial for your company, there are times that you need to dig deep and look for that extra push. That is where outsourcing comes in. A lot of big names are making money nowadays outsourcing because according to them, it costs less and the manpower is always available. If you are planning on outsourcing, you will need to find an agency to get you started. Here are tips on how to find the perfect design agency to work with.
Outsourcing is never easy, and you can get trapped in what business folks would call “snake oil". It's very easy to get trapped with scams, especially for those who are just starting their businesses. There are a lot of companies who offer SEO or web development online. But sometimes, you can easily get fooled by cheap prices but not getting the results that you want. To get you started with outsourcing, here are some tips for you:
The Selection Process
If you are going to outsource, the first thing that you will do is to search for a potential agency to work with. There are a lot of these on the internet, so start with a simple Google search. To add an agency to your list, you need to make sure that they can represent themselves in a good and professional way. Did you see any paid ad that directed you to their website? How is the SEO in their site? Once you have potential agencies, first reach out to them and be prepared to answer questions and get a feel for their services.
Check the Credibility
It is always good to check the experience of the executive team. If you notice that the company has only started, do not assume that this is a sign that that agency is not competitive enough for your company. It might be that the agency has a very experienced team despite of the newly launched company. You can also dig deeper and look at any awards that the company might have gotten. Do they have positive reviews and good testimonies from current and past clients? Have they appeared in any type of publication? The stronger the representation of the company, the stronger the product will be.
Reports are a must. For example, if you acquired SEO services, you might want to make use of Google Analytics. Using this tool can track just about anything from the transactions to the website traffic. Reports weekly or monthly can give you a clear sign if the agency is delivering results or not. Reports also give you a chance to look at any changes that you need to make, or if you need to find a new agency to work with. By reports, it means all reports from the traffic, referrals, mobile visitors, email replies and so on.
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