How to Choose the Right Marketing Agency to Work With

If you want to improve your online ranking, you need to find the right SEO agency for you. We all know that today, consumers begin their customer journey with a search engine. That means companies with a website need to rank on the first page of Google or any other search engine like Bing and Yahoo. Search engines became a powerful online marketing tool available because they attract the highest volume of users, and they bring customers to your platform.



Websites found out that those who rank on the first page of Google see a massive increase in traffic and conversions. By ranking in first place on the first page of Google, you will get around 34% more organic traffic than 2nd, 3rd, 4th and 5th place combined. It is also worth noting that 75% of search engine users never scroll beyond page one.

If your goal is to rank in Google’s top ten, you need a fully optimized website that works with search engine algorithms. This is where search engine optimization (SEO) comes in.

Using SEO will require you the right knowledge of search engine algorithms and a special skill set. Other businesses choose to let the experts handle this side of the business. There are a lot of marketing agencies in Miami that other this kind of service.

In order to find the right agency, you need to take note of the following:

Do their SEO strategies meet Google’s guidelines?

The agency should only use “white hat” or “good” SEO tactics. These are methods that follow Google’s rules and guidelines. Any agency that uses “black hat” or “bad” SEO will likely get your website penalized by Google. Once this happens, it will be very difficult to rank high on search engines.

SEO agencies should understand how Google’s algorithm works and not stray outside the boundaries. You need to identify a digital marketing agency that has a proven track record of ranking its clients in elevated positions. They should also have a “quality guidelines’ list that prevents underhand tactics designed to manipulate search engine results.


Be wary of SEO agency promises.

You should be wary of any marketing agency that promises you the number one spot on Google. It is important to remember that nobody can guarantee results in SEO. The algorithms used by search engines are constantly changing, so it is impossible for anyone to guarantee a specific ranking. If an agency does make this promise, be very careful before signing any contracts.

It takes time to reach the highest ranks, but SEO works. You should expect to climb onto page one of Google after one to two years. If an agency promises you earlier than that, they may be using black hat techniques. Quick results may be good short-term, but they will have damaging long-term effects that could seriously hit your business. A good strategy involves a slow and steady climb to the top and staying when you get there.

Genuine testimonials.

Testimonials are supposed to provide consumers with assurance and confidence. However, it is easy to fake a testimonial. You should never trust testimonials published on a website alone. SEO companies should have a solid online presence and you should be able to find positive reviews on consumer rating websites and on social media as well.

When you are looking for an agency, read testimonials and case studies from past clients. This will give you a good idea of what to expect from the company. If they have happy customers, it is likely that they will make you happy too. You should also look at the results that they have achieved for their clients. Check if their clients are happy with the rankings they have achieved. The bottom line is that you need to do your research before hiring a marketing agency. There are a lot of agencies out there that will try to take advantage of you. By following these tips, you can avoid being scammed and find an agency that will help you achieve your SEO goals.

Ask about your own keywords.

When you are looking for an agency to help with your SEO, they should ask you about the keywords that you want to target. The agency should also be able to tell you which keywords are most relevant to your business. If they don’t ask about this or seem uninterested, it is a red flag. A good marketing agency will want to know about your business and what keywords will be most beneficial for you. Your website should be mobile-friendly. In today’s world, it is essential that your website is mobile-friendly.

More and more people are using their phones and tablets to search the internet. If your website is not optimized for mobile devices, you will be missing out on a lot of potential customers. A good marketing agency will make sure that your website is mobile-friendly and responsive. They should also be able to provide you with other marketing services.

Search engines rely on keywords to match search terms with the most relevant pages. However, search engines rank millions of websites with the same keyword. The solution here is to hire a creative SEO agency that uses smarter tactics, namely niche keyword research. This identifies high-quality keywords that have the lowest competition. This will also enable you to find your target audience more often.


The marketing agency you hire should be able to give you regular reports on your SEO progress.

This will help you track whether the agency is meeting its targets. It will also allow you to see the results of their work. The report should contain an analysis of your rankings, traffic, and conversions. If you don’t understand the report, the agency should be able to explain it to you.

When you are looking for a marketing agency, make sure to do your research. There are a lot of agencies out there that will try to take advantage of you. By following these tips, you can avoid being scammed and find an agency that will help you achieve your SEO goals.

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Daniela Belevan

Written by Daniela Belevan

Daniela Belevan is the Marketing Director at DecoGraphic, managing and implementing inbound marketing strategies. When she’s not at Deco uploading blogs or optimizing client’s websites, you can find her lifting (or attempting to lift) heavy at CrossFit.


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