Brands are currently entering the digitized world as they continue to compete with one another, making sure they can gain enough market in this platform. We can all say that before, the marketing mantra of companies was to “sell, sell, sell” as quickly and as aggressively as possible. However, there are also a lot of marketing strategies that requires a whole new way of thinking. They want their products or services to be more appealing to them rather than only think about sales. That is why content marketing emerged. This may not be considered as a priority, but an innovative design should be ingrained in any brand’s marketing.