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THE TOP MARKETING DESIGN TRENDS IN 2018

[fa icon="calendar'] April 10, 2018 / by Daniela Belevan posted in Graphic Design, Design, Digital Marketing

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Brands are currently entering the digitized world as they continue to compete with one another, making sure they can gain enough market in this platform. We can all say that before, the marketing mantra of companies was to “sell, sell, sell” as quickly and as aggressively as possible. However, there are also a lot of marketing strategies that requires a whole new way of thinking. They want their products or services to be more appealing to them rather than only think about sales. That is why content marketing emerged. This may not be considered as a priority, but an innovative design should be ingrained in any brand’s marketing. 

 

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How to Pick the Best Color for Your Logo

[fa icon="calendar'] May 5, 2017 / by Fabrizio Colombi posted in Graphic Design, Design, color theory

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Colors speak louder than a thousand words. It has a major impact on how we perceive the world around us.  There has been studies that suggest that the psychology of color does not only have influence in the way our food tastes, medicines work, or in the way we feel, but it can play a massive role in our brand preferences. So much, that it may even influence our buying habits. Read more to learn how to pick the best color for your logo.

 

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Are Fonts and Emotions Related?

[fa icon="calendar'] March 6, 2017 / by Daniela Belevan posted in Design, visual content, color theory, Graphic Design

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Do you still remember your favorite book as a child? Or better yet, do you have a favorite book now as an adult? If you come to think about it, what draws us into the book at first are the visual elements. This is a huge part of your digital  marketing campaign where visual marketing plays an important role in your business. So, are fonts and emotions related? Read more to learn how these two are connected with each other.

 

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The Impact of Growth-Driven Design on E-Commerce

[fa icon="calendar'] February 9, 2017 / by Fabrizio Colombi posted in ecommerce website, Web Design, design thinking, Design, Graphic Design

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One of the most constantly changing things on a daily basis would be business, specifically e-commerce. Just like your needs, it may create a small change or a really big one- something that cannot be expected. You have to make sure you're prepared. In most cases, business owners have outdated websites or need to undergo website redesign. These type of situations often leads to diminished revenue and bad conversions, read more to learn about the impact of growth-driven design on e-commerce.

 

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What is the Pantone Color of 2017?

[fa icon="calendar'] January 5, 2017 / by Daniela Belevan posted in color theory, pantone color, Graphic Design, Design

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It's that time of the year when the Pantone color is once again announced. What is the pantone color of 2017? Any ideas? This year's color is in, and it's "Greenery" (also known as Pantone 15-0343). As the year starts, green has been and will always be a symbol for new beginnings. This color brings restoration and most of all, it renews one’s mind as this is present at the start of the spring season where it has a fresh and a shade of zesty-yellow green.

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