How to Gain More Webinar Attendees

Digital Marketing webinars


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Webinars are gradually growing in trend, especially because they're an easy and more accessible way for people to gain skills and added knowledge. Unfortunately, most businesses still find it challenging to attract their audience to actually register for any of their events. If this is an issue your business is having, don't worry. It’s not that people are hesitant to sign up or that the topics or ideas your business are choosing are bland. People are actually interested on the idea of what a webinar is and most businesses know they need engaging content to keep their audience hooked on them. We have to understand that people nowadays are busier than ever to even give time for every email and registration that passes through them. It also doesn’t help that people have grown wary of spam emails. This is why you should be aware of the best ways to increase your webinar registration.


Promotional Messaging

For every webinar invitation you send, you should have that enticing promotional message that helps draw in potential clients and followers. You may have already created a preset message but that can grow old and stale for a lot of people. The best and most efficient way to optimize your messages is to give them a wide form of variety. The main idea of the message may be there but changing tone and feel of the message may help it stand out from all the rest of their emails.





It may look easier to just keep sending emails consistently and hope that it actually reaches someone, but in the long run, it’s a waste of your effort and time. The most successful webinar registrations take the added time and effort to gather the needed data to predict the best time slots to send emails to your potential audience. The best time, day or week to send your emails will often depend on your business, competitive environment and even your audience’s behavior.



You may have found the best time frame for you to send and receive your promotional message, but more often than not, there will be late sign-ups. These are the opportunities that you shouldn’t miss especially that a substantial number of people tend to register late. This is why you should give yourself time to promote the event and accommodate everyone’s registrations. Your extensions give people the chance to try and chase after registration while also giving you also more time to plan and prepare. 



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Fabrizio Colombi

Written by Fabrizio Colombi

Fabrizio serves as a Senior Consultant at Decographic. He's been with our team since 2008.


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