--- title: Inbound 18 Was A Great Event! Check Out Our Recap description: Our team at DecoGraphic had the pleasure of being one of the 24,000+ attendees for the second year in a row. image: https://blog.decographic.net/hubfs/Untitled%20design%20(5).png --- [![25 anniversary decographic 1](https://blog.decographic.net/hs-fs/hubfs/25%20anniversary%20decographic%201.png?width=2114&height=661&name=25%20anniversary%20decographic%201.png "25 anniversary decographic 1")](https://decographic.net) - OUR SERVICES Show submenu for OUR SERVICES - [Digital Marketing](https://decographic.net/digital-marketing) - [Graphic Design](https://decographic.net/graphic-design) - [Web Design](https://decographic.net/web-design) - [Photography](https://decographic.net/photography) - [Video Production](https://decographic.net/video-production) - [OUR SERVICES](https://decographic.net/expertise) Show submenu for OUR SERVICES - [Digital Marketing](https://decographic.net/digital-marketing) - [Graphic Design](https://decographic.net/graphic-design) - [Web Design](https://decographic.net/web-design) - [Photography](https://decographic.net/photography) - [Video Production](https://decographic.net/video-production) - [WORK](https://decographic.net/showcase) - INDUSTRIES Show submenu for INDUSTRIES - [Healthcare](https://decographic.net/medical-dental) - [Manufacturing](https://decographic.net/industrial-manufacturing) - [Real Estate](https://decographic.net/real-estate) - [Travel & Hospitality](https://decographic.net/travel-hospitality) - CASE STUDIES Show submenu for CASE STUDIES - [KOMORI USA](https://decographic.net/komori-case-study) - [MBO AMERICA](https://decographic.net/mbo-case-study) - [SOUTHEAST COMPUTER SOLUTIONS](https://decographic.net/case-study-southeast) - [ABOUT](https://decographic.net/about-us) - [CLIENTS](https://decographic.net/customer-testimonials) - [BLOG](https://blog.decographic.net) - [CONTACT](https://decographic.net/contact) - OUR SERVICES Show submenu for OUR SERVICES - [Digital Marketing](https://decographic.net/digital-marketing) - [Graphic Design](https://decographic.net/graphic-design) - [Web Design](https://decographic.net/web-design) - [Photography](https://decographic.net/photography) - [Video Production](https://decographic.net/video-production) - [OUR SERVICES](https://decographic.net/expertise) Show submenu for OUR SERVICES - [Digital Marketing](https://decographic.net/digital-marketing) - [Graphic Design](https://decographic.net/graphic-design) - [Web Design](https://decographic.net/web-design) - [Photography](https://decographic.net/photography) - [Video Production](https://decographic.net/video-production) - [WORK](https://decographic.net/showcase) - INDUSTRIES Show submenu for INDUSTRIES - [Healthcare](https://decographic.net/medical-dental) - [Manufacturing](https://decographic.net/industrial-manufacturing) - [Real Estate](https://decographic.net/real-estate) - [Travel & Hospitality](https://decographic.net/travel-hospitality) - CASE STUDIES Show submenu for CASE STUDIES - [KOMORI USA](https://decographic.net/komori-case-study) - [MBO AMERICA](https://decographic.net/mbo-case-study) - [SOUTHEAST COMPUTER SOLUTIONS](https://decographic.net/case-study-southeast) - [ABOUT](https://decographic.net/about-us) - [CLIENTS](https://decographic.net/customer-testimonials) - [BLOG](https://blog.decographic.net) - [CONTACT](https://decographic.net/contact) ###### PHONE [+1-305-594-9166](https://decographic.net/contact) [Let’s Chat](https://decographic.net/contact) ![menu](https://f.hubspotusercontent40.net/hubfs/7479797/menu.png) ![close_24px](https://7479797.fs1.hubspotusercontent-na1.net/hubfs/7479797/close_24px.svg) [inbound marketing](https://blog.decographic.net/topic/inbound-marketing) [hubspot](https://blog.decographic.net/topic/hubspot) # Inbound 18 Was A Great Event! Check Out Our Recap [![](https://app.hubspot.com/settings/avatar/5f0a85420e4145ddf4154e0150064796)](https://blog.decographic.net/author/fabrizio-colombi) [Fabrizio Colombi](https://blog.decographic.net/author/fabrizio-colombi) September 21, 2018 # ![Untitled design (5)](https://blog.decographic.net/hs-fs/hubfs/Untitled%20design%20(5).png?width=1024&name=Untitled%20design%20(5).png)   Inbound (hosted by HubSpot) is 3 day conference with inspiring keynotes, over 300 educational breakout sessions, new product releases, networking, and tons of fun! Our Marketing Director Daniela Beleván and myself had the pleasure of being part of the 24,000+ attendees representing the [Decographic](https://decographic.net) team for the second year in a row.     ![Screen Shot 2018-09-13 at 3.55.00 PM](https://blog.decographic.net/hs-fs/hubfs/Screen%20Shot%202018-09-13%20at%203.55.00%20PM.png?width=1319&name=Screen%20Shot%202018-09-13%20at%203.55.00%20PM.png)     ## **What's New?** ## Goodbye Funnel?, Hello...Flywheel?  In 2018, business owners nearly forgot about life after conversion. Once a lead closes as a customer, they would move on to the next thing. Whether or not that customer goes on to become a promoter was barely thought of. But that's not good enough on its own anymore. People who were once delighted with content now need to see proof of happy customers before they even consider making a purchase.    Every interaction your company has with a customer -- from that very first website visit to their latest interaction with a customer service representative -- shapes how they view your brand, and ultimately, what they tell the world about you. And your marketing strategy needs to reflect that. So HubSpot created the flywheel, a new way of thinking about how customers interact with your business at every stage. **Our take is the following. The flywheel should be the next step after the funnel. The funnel is still valid to explain how a visitor is converted into a customer. Prospects, even if they are a word-of-mouth referral will still go through the Awareness>>Consideration>>Decision stages.**     ![inbound photo 2](https://blog.decographic.net/hs-fs/hubfs/inbound%20photo%202.jpg?width=600&name=inbound%20photo%202.jpg)     ---   ##### 2018 State of Inbound results are in! ##### Over 6200+ respondents in 99 countries from a many industries, company sizes, and levels of seniority.   [![2018 State of Inbound](https://no-cache.hubspot.com/cta/default/1625890/8c6023a7-2939-4787-a68c-7d06f1fc1b89.png)](https://cta-redirect.hubspot.com/cta/redirect/1625890/8c6023a7-2939-4787-a68c-7d06f1fc1b89) ###### Popular Post - [What is Guerrilla Marketing? Here Are Some Fun Examples](https://blog.decographic.net/what-is-guerrilla-marketing) - [The 4 Colors of Effective Communication and How to Use it](https://blog.decographic.net/colors-effective-communication-how-to-use) - [Graphic Design Using the Design Thinking Process](https://blog.decographic.net/graphic-design-using-the-design-thinking-process) - [How Peloton’s Marketing Strategy Made it a Leader in its Space](https://blog.decographic.net/how-pelotons-marketing-strategy-made-it-a-leader-in-its-space) - [What is the Difference Between Robots, Bots and Chatbots?](https://blog.decographic.net/what-is-the-difference-between-robots-bots-and-chatbots) ###### Subscribe ### Subscribe Here! Previous Post ###### [The Purpose of Quality Photography For Your Business](https://blog.decographic.net/the-purpose-of-quality-photography-for-your-business) Next Post ###### [How to Adapt to the Future of Content Marketing](https://blog.decographic.net/how-to-adapt-to-the-future-of-content-marketing) ### Similar Blog Posts [![](https://blog.decographic.net/hs-fs/hubfs/Screen%20Shot%202022-11-04%20at%203.09.44%20PM.png?width=352&name=Screen%20Shot%202022-11-04%20at%203.09.44%20PM.png)](https://blog.decographic.net/the-3-cs-of-content-creation-that-will-help-you-stand-out) ##### [The 3 C's of Content Creation That Will Help You Stand Out](https://blog.decographic.net/the-3-cs-of-content-creation-that-will-help-you-stand-out) [![Copy of SCS - Blog Template (10)](https://blog.decographic.net/hs-fs/hubfs/Copy%20of%20SCS%20-%20Blog%20Template%20(10).png?width=352&name=Copy%20of%20SCS%20-%20Blog%20Template%20(10).png)](https://blog.decographic.net/why-do-we-use-wordpress-for-our-website) ##### [WHY DO WE USE WORDPRESS FOR OUR WEBSITE?](https://blog.decographic.net/why-do-we-use-wordpress-for-our-website) [![](https://blog.decographic.net/hs-fs/hubfs/Screen%20Shot%202022-06-17%20at%201.30.48%20PM.png?width=352&name=Screen%20Shot%202022-06-17%20at%201.30.48%20PM.png)](https://blog.decographic.net/inbound-marketing-vs-outbound-marketing-whats-the-difference) ##### [Inbound Marketing vs Outbound Marketing - What's the Difference?](https://blog.decographic.net/inbound-marketing-vs-outbound-marketing-whats-the-difference) - [WORK](https://decographic.net/showcase) - [EXPERTISE](https://decographic.net/expertise) - [ABOUT](https://decographic.net/about-us) - [CONTACT](https://decographic.net/contact) - [RESOURCES](https://info.decographic.net/decographic-resources-page) [![upcity-best-of-florida-2023](https://blog.decographic.net/hubfs/upcity-best-of-florida-2023.png)](https://makewebbetter-7479797.hs-sites.com/en/austin) [![client-say-we-deliver-on-cluth-decographic](https://blog.decographic.net/hubfs/client-say-we-deliver-on-cluth-decographic.png)](https://makewebbetter-7479797.hs-sites.com/en/austin) **CONTACT US** (305) 594-9166 [info@decographic.net](mailto:info@decographic.net) 8333 NW 53rd St, Suite 450 Doral, FL 33166 **SERVICES** [Digital Marketing](https://decographic.net/) [Web Design](https://decographic.net/web-design) [Video Production](https://decographic.net/video-production) [Graphic Design](https://decographic.net/graphic-design) [Photography](https://decographic.net/photography) **COMPANY** [About](https://decographic.net/about-us) [Blog](https://blog.decographic.net) [Contact Us](https://decographic.net/contact) [Make a Payment](https://decographic.net/make-payment) [Promotional Products](https://decographic.dcpromosite.com) **RESOURCES** [Logo Design Brief](https://decographic.net/creative-logo-design-brief) [Copy Questionnaire](https://decographic.net/copy-questionnaire) [FAQ'S](https://decographic.net/faq) [Make a Payment](https://decographic.net/make-payment) FUN FACT We speak Spanish and Italian - ![spain-flag](https://blog.decographic.net/hs-fs/hubfs/spain-flag.jpg?width=211&height=140&name=spain-flag.jpg) - ![italian-flag](https://blog.decographic.net/hs-fs/hubfs/italian-flag.jpg?width=211&height=140&name=italian-flag.jpg) - - - - - © 2025 Digital Marketing • Graphic Design • Web Development - Decographic. [Privacy Policy |](https://decographic.net/privacy-policy) [Terms & Conditions](https://decographic.net/terms-conditions) ```json { "@context" : "https://schema.org", "@type" : "Article", "author" : { "@type" : "Person", "name" : "Fabrizio Colombi", "url" : "https://blog.decographic.net/author/fabrizio-colombi" }, "datePublished" : "2023-07-07", "description" : "This blog post explores how to create effective buyer personas and why they're crucial for inbound marketing success.", "headline" : "Creating Buyer Personas: The Key to Inbound Marketing Success", "image" : "https://blog.decographic.net/hubfs/Screen%20Shot%202023-07-07%20at%203.48.37%20PM.png", "mainEntityOfPage" : { "@id" : "https://blog.decographic.net/creating-buyer-personas-the-key-to-inbound-marketing-success", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://blog.decographic.net/hs-fs/hubfs/Decographic-Logo-600-x-120.png?width=1200&name=Decographic-Logo-600-x-120.png" }, "name" : "Decographic" } } ```