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What is the Flywheel?

[fa icon="calendar'] October 29, 2018 / by Daniela Belevan posted in inbound marketing, hubspot

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Funnel takes a bow as flywheel paves the way to make its changes. Evolution has taught us that one of the most constant things in this word is change and that learning new skills in inevitable for survival. Similarly, in the world of inbound marketing, everything changes to adapt to the ever-changing environment.

 

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Creating and Implementing a Successful Lead Generation Strategy

[fa icon="calendar'] October 8, 2018 / by Daniela Belevan posted in inbound marketing, lead generation

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We are at a time to be alive! Online marketing is so dense and diverse that it has become a huge challenge to earn your audiences’ attention. The fact is that your inbound marketing depends in the attention from them. This means you should be considering revolutionizing your lead generation strategies across your industry to help boost and meet the needs of your target inbound market. We all know the first step to improving your inbound market strategy is by creating great content, but the second factor is where most don’t really give enough emphasis to and that is converting visitors into leads. This is easier said than done, though, as this may be a daunting task for some.

 

 

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The Best Methods to Get Clicks On Your Content

[fa icon="calendar'] October 1, 2018 / by Fabrizio Colombi posted in content strategy, content marketing, inbound marketing

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So, you want to make your audience read your blogs right? For any content creator especially, the ones who are particular with their inbound marketing strategy, good content is everything. The challenge is that even before we compose that quality content, you have to grab your audience’s attention. Your blogs may be compelling and engaging but it has to start with taking attention. There are proven and tested methods out there that will help you command their attention.

 

 

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Buying an Email List Is Not a Good Idea: Here's Why

[fa icon="calendar'] September 27, 2018 / by Fabrizio Colombi posted in email marketing, inbound marketing

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For your inbound marketing strategy to begin, you need a target audience that you can email in bulk quickly and one easy way is by using email lists. The problem with this is that most people especially the fresh content creators are still inexperienced where to get these are likely to be pressured to buy email lists from list-purchasing companies. The mindset for this is that it’s easy and quick to gain and most e-mail lists are pretty affordable plus you obviously need new people to email to keep your sales afloat. It may seem like a quick solution now it will lead to a lot of holes and risks that will eventually make your brand suffer.

 

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Inbound 18 Was A Great Event! Check Out Our Recap

[fa icon="calendar'] September 21, 2018 / by Fabrizio Colombi posted in inbound marketing, hubspot

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Inbound (hosted by HubSpot) is 3 day conference with inspiring keynotes, over 300 educational breakout sessions, new product releases, networking, and tons of fun! Our Marketing Director Daniela Beleván and myself had the pleasure of being part of the 24,000+ attendees representing the Decographic team for the second year in a row.

 

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