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How Much Does Inbound Marketing Cost?

[fa icon="calendar'] October 1, 2020 / by Fabrizio Colombi posted in Business, inbound marketing

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Inbound marketing is a business methodology that attracts customers by creating valuable content and experiences tailored to them. It is designed to draw visitors and potential customers in, rather than outwardly pushing a brand, product or service into prospects with the hope of lead generation or acquiring customers. The most widely used forms of inbound marketing are content marketing, social media marketing, search engine optimization, and branding. This strategy is more sustainable and it can generate relevant leads in the long run, that's why most businesses choose to invest in building a good inbound marketing plan.

 

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What's the Difference Between Inbound and Outbound Lead Generation?

[fa icon="calendar'] September 23, 2020 / by Daniela Belevan posted in inbound marketing, lead generation

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Inbound lead generation is the creation of content and campaigns that bring in website visitors and converts them into leads. It makes your brand more discoverable online, mostly in search engines and social media platforms. It also uses valuable content to engage visitors in an information exchange so that ongoing communication can be achieved.

 

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What is a Landing Page?

[fa icon="calendar'] August 13, 2019 / by Daniela Belevan posted in Digital Marketing, inbound marketing

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It has been proven that using landing pages can dramatically improve the marketing ROI of a business because it is a key opportunity to turn website visitors into something more.

 

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5 Tips to Create the Best Call to Action

[fa icon="calendar'] November 21, 2018 / by Daniela Belevan posted in Digital Marketing, inbound marketing

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A call-to-action is part of the marketing advertisement that tells the target audience the result of clicking on the PPC ad. To make your audience click the ad, you need to put enough information that you can provide to potential customers with your CTA. This is to let your audience know what to expect when they click the ad. Having an effective call-to-action can increase customers in the long run, that's why this is becoming a popular marketing tactic for a lot of companies.

 

 

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What is the Flywheel?

[fa icon="calendar'] October 29, 2018 / by Daniela Belevan posted in inbound marketing, hubspot

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Funnel takes a bow as flywheel paves the way to make its changes. Evolution has taught us that one of the most constant things in this word is change and that learning new skills in inevitable for survival. Similarly, in the world of inbound marketing, everything changes to adapt to the ever-changing environment.

 

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