Since the boom of technology, business has only boomed bigger along with it. As a basis of communication towards consumers, partners, media, etc. email was the norm. But today as technology advances, specifically the World Wide Web, social media introduces an even greater platform for communication. So the question business owners are debating between each other is whether it’s social media or email that’s the most effective marketing channel. But in the end the most effect is the combination of both. Here are some tips to help businesses integrate and utilize email and social media marketing.
- Extend Your Reach: Email and social media are great partners when it comes to reaching out to your audience. Email campaigns general reach is quite limited, but with social media, it can be greatly extended. With social media, email campaigns help to deepen the relationship between the communicators. But running campaigns on both channels, you get the best feedback.
- Subscribing to Updates: Support is a natural human instinct. If we see someone or something we care about, it is only natural to show support. In the virtual world this means subscriptions. With email marketing, support can be given to social media engagements. Opportunities will be revealed and you can send emails to your subscribers and encourage them to stay updated through social media.
- Newsletters: Email marketing and social media work together in their own ways to achieve whatever marketing objectives your business has as well as your customers’ needs. In order to reach a higher potential of the effects of this match, create a newsletter, give customers the option to sign up and promote it on your social media platforms and link them directly with your email accounts.
- Make Sharing Easy: Whenever you release new content and want it to be shared, it should be quick and easy. To achieve this, you can create buttons on your emails that directly link and share on different social media sites. By simply clicking on these buttons, a pop up will appear and the user can choose to type a personal message before sharing. With only a few clicks, people would be more likely to share.
- Marketing with Blogs: Blogs are one of the biggest online crazes. It’s interpersonal allowing the blogger to voice out their own thoughts and for the readers to feel like they are personally addressed. Through email and social media, blogs can be directly distributed as well as receive feedback. By keeping an updated and interesting blog, you are most likely to build a long-lasting relationship.
- Work that Word-of-Mouth: Trying to sell products and services on social media is quite a challenge, especially if you’re new. But if you offer something that is interesting, of good quality and of value, your followers are more likely to receive you and exchange contact information. If they feel that what you offer is a good deal it is only natural they will spread the good word.
