Email is one of the most basic means of digital communication to date. It has been here since the dawn of the internet and almost everyone has at least one email account. This is why email marketing is still a solid medium to generate leads and convert potential clients to your business. It may not be as versatile or prolific as other marketing mediums out there but it is a tried and tested channel that can still yield a lot of result when done correctly. This is why you should be aware of the best email marketing techniques that can help produce the most leads for your business.