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    Search engine marketing (SEM), content marketing, social media marketing, and of course, email marketing is just some of the ways to market a product or service. The concept of inbound and outbound applies to most of them, but how to does it apply to emails?  

The main goal of lead nurturing emails is to build a relationship with your leads and move them down the sales funnel until they are ready to become a customer. It also radically increases the chances of your leads making a purchase. With nurturing emails, you no longer have to hope that they will b...

  Some business owners stress themselves out before sending an email. This is because there is something that feels monumental about sending an email that you don’t always get with other forms of communication. For non-native English speakers, this task can seem even more daunting.  

If you check the timestamps on your emails, you will notice that most of your emails, especially subscription emails were sent between 9-10 AM or 5-6 PM. You may wonder why that is?