Top Email Automation Flows to Boost E-Commerce Profits

[fa icon="calendar"] September 4, 2020 / by Daniela Belevan

Daniela Belevan

2 minute read


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With today’s context of the commercial environment, most of our interactions and transactions are being done online. This is why email marketing is now one of the most critical tools to help produce revenue for your business. The challenge is that utilizing emails effectively can be tedious. This is where email automation comes in. Email automation is a system that constructs email promotions to be dispatched either based on a specific command or after a duration of time. This system makes it better for you by helping you reach a wider range of audience with less effort and in a shorter span of time. It can set opportunities for greater revenue for your business. We also have to recognize and understand that each of the email automation system work differently for different businesses and not all systems are created the same. This is why you should know the best kind of email automation systems out there and which of those is the best fit for your business.



Customer Engagement Emails

One of the most effective marketing emails are emails that can pull in audiences through engagement. The best engagement emails are customer feedback and review emails. These kinds of emails can build connections and relationships with your customers. People that feel engaged with a business show that you care about them and are willing to listen to what they have to say. People now are also very wary as to which businesses they want to spend their time and money on. Reviews have become a crucial aspect for any successful company. The result of reviews can actually be a do-or-die factor for your business revenue and success.

Merchandise Promotion Emails

The longer a client is with your business, the better you are able to recognize their wants and needs as a consumer. You can utilize this information to set a more exclusive relationship with them, especially with the products you could suggest to them. You can't just show any of your products to your customers. They have their own interest and preferences that is often different form what you’re suggesting to them. Product recommendations should connect to your client’s consumer behavior that is more interesting or at least relevant to them. The better engaged your customers are with your products, the more opportunity for your business to grow.

Greeting Emails for New Clients

From all the email automation flows, there is one system that is essential to any successful business. The welcome email for every new customer is the first form of engagement between you and your audience. First impressions are significant especially for people that are wary of the services or products they want. This system gives your customer base an idea of who you are as a brand and what they can do next. A good welcome email will often set the kind of relationship between your customers and how they will perceive you and your business in the long run.



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Topics: email marketing, email automation

Daniela Belevan

Written by Daniela Belevan

Daniela Belevan is the Marketing Director at DecoGraphic, managing and implementing inbound marketing strategies. When she’s not at Deco uploading blogs or optimizing client’s websites, you can find her lifting (or attempting to lift) heavy at CrossFit.

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