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How to Manage Your Online Reviews

[fa icon="calendar"] August 21, 2019 / by Fabrizio Colombi

Fabrizio Colombi

 

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Reviews are the best way clients, customers or even your audience can share their own personal experience with your service or product. It also helps you show others how well you’re doing as a brand. The problem is monitoring all these online reviews, because some of them can be discouraging. We are at an age of instant gratification and information is just there with the touch of a button. 

 

Nowadays, people now are more critical when deciding what to buy, and they tend to research everything before deciding. This trend is even more apparent with millennials. This is why it’s vital to proactively track your reviews. Your online reviews can help make your brand grow. They can provide you with the necessary insight to know where you can improve and make the necessary adjustments. This will help with your brand's image because it will show your audience that you care. The real challenge is how you deal with these reviews and what you can do to help your business. Read more to learn the best strategies to manage your online reviews.

 

Your Platform

The internet is a vast and versatile environment and, like social media, reviews have their own platforms that can cater to any business’ needs. It may be easy to set up on a review website but you should know how to choose the best one for your brand. It should help you create a large presence online with reviews. You should be capable of maintaining a presence online with the least hassle. It should be versatile, and this means that they offer a lot of features like metrics, dashboards and trackers. A good platform should be able to help you rather than make you struggle through the process.

 

Create A System

You may be getting a good amount of reviews, but you should create a streamlined process for what to do every time. The fact is that by simply replying to reviews, you show some credibility for your brand because it shows that you care for your audience. This also goes the same with the bad reviews. You should know how to reach out to the customers who gave you a bad review, and figure out what you can do to fix that. If you don't know to do this, digital marketing agencies have a team of experts that know how to properly address good and bad reviews. The goal here is to correct their bad experience and try to regain their trust in your brand.  Sometimes costumers will even delete or edit their bad review when they know it’s been dealt with.

 

Positivity

You're already aware that bad reviews should be rectified and dealt with, but good reviews also have their own merits. A successful brand actually has more good reviews than bad ones. They are a great way to build that necessary momentum to boost your online presence. You can also utilize them as SEO assets. Google’s algorithms as of now takes more importance of a brand’s overall ratings. The higher it is, the higher your Google rank is. You should maximize what your reviews can do for your brand and how it can help you succeed. 

 


 

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Topics: Digital Marketing, Business, Google

Fabrizio Colombi

Written by Fabrizio Colombi

Fabrizio is director of business development at Decographic. He recently graduated from the 10,000 Small Businesses program from Goldman Sachs.

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